AutoRank MCP

Technical SEO tools for AI agents. Generate and validate structured data, build meta tags and crawl directives, check how a result will actually render in Google, and analyse copy — all from inside Claude, Cursor, or any MCP client.

No API key. No account. No network calls. Every tool is a pure function, so the server does its job offline and installs in one line.

Browser versions of these tools live at autorank.so/free-tools.

Install

Claude Desktop — add to claude_desktop_config.json:

{
  "mcpServers": {
    "autorank": {
      "command": "uvx",
      "args": ["autorank-mcp"]
    }
  }
}

Or with pip:

pip install autorank-mcp

Then point your client at the autorank-mcp command. No environment variables are required.

Tools

Structured data

Tool	What it does
generate_faq_schema	FAQPage JSON-LD from question/answer pairs
generate_article_schema	Article JSON-LD with author and dates
generate_breadcrumb_schema	BreadcrumbList JSON-LD
generate_local_business_schema	LocalBusiness JSON-LD with postal address
validate_json_ld	Parses a block, checks required fields per type, flags risky patterns

Meta and crawl directives

Tool	What it does
generate_meta_tags	Full head block: title, description, canonical, OG, Twitter Card
generate_robots_meta	Robots meta tag from directives, with a plain-English explanation
generate_robots_txt	robots.txt, optionally blocking the major AI crawlers
validate_robots_txt	Validates syntax and surfaces the mistakes that cause real damage
generate_hreflang	hreflang tags, with the return-link requirement spelled out

SERP and copy

Tool	What it does
check_title_length	Pixel-width truncation check for titles
check_description_length	Pixel-width truncation check for descriptions
serp_preview	How the whole result renders, breadcrumb included
keyword_density	Word and phrase frequency with a stuffing warning
readability_score	Flesch Reading Ease and grade level

Utilities

Tool	What it does
build_utm_link	UTM-tagged tracking URLs, warns on case-inconsistency
slugify	Clean URL slugs from titles
autorank_free_tools	Lists the web-only tools that need live crawling

Design notes

Title checks measure pixels, not characters. Google truncates on rendered width, and character counts mislead badly — sixty capital Ws and sixty is occupy very different space. Titles are the most common cause of a rewritten snippet, so the check approximates width instead.

The schema tools will not help you lie. validate_json_ld flags aggregateRating whenever it appears, because fabricated ratings are a documented cause of manual actions, and generate_faq_schema states plainly that the answers must already be visible on the page. Structured data that disagrees with rendered content is a spam signal, not a shortcut.

Some tools are deliberately absent. Anything needing live crawling or a keyword corpus — broken-link checking, keyword difficulty, sitemap extraction, duplicate-content detection — is not a pure function, so it stays on the web where it belongs. autorank_free_tools lists those.

robots.txt controls crawling, not indexing. validate_robots_txt says so in its output, because conflating the two is the single most common way sites accidentally leave pages in the index.

Development

git clone https://github.com/RyanKramer/autorank-mcp
cd autorank-mcp
pip install -e .
autorank-mcp

About

Built by AutoRank — AI SEO content automation. The web versions of these tools, plus about thirty more, are free at autorank.so/free-tools.

MIT licensed.