Content Hooks

Short-form content mechanics for AI agents: hooks, script structures, retention, CTAs. The first 2 seconds decide the next 28.

Disclaimer. Structured content-mechanics frameworks from documented short-form practice. Platforms change; specificity and payoff don't.

Why This Exists

AI agents drafting short-form content default to the same failure: greeting openers, hype adjectives, three ideas per video, and four CTAs. This MCP gives the agent the mechanics that survive contact with the feed — and auditors that fail drafts before they cost a post.

The house rule everything here enforces: receipts over hype. A number you can screenshot beats any adjective.

7 Tools

Tool	What it returns
get_hook_mechanics	10 hook styles as fill-in structures with why each works + failure mode
audit_hook	PASS/NEEDS WORK on a hook line: 2-second window, greetings, hype vs receipts, style detection
get_script_structure	Beat-by-beat timing for talking_head, voiceover_broll, tutorial, storytime, ugc_ad
audit_script	Full script audit: hook, spoken length, single-CTA law, zero-numbers check
get_retention_mechanics	Open loops, payoff scheduling, pattern breaks, specificity ladders, loop endings
get_cta_rules	CTA rules by goal (follow, comment seed, lead magnet, product, save/share)
get_full_pack	Everything in one payload for agent context

Install

npx content-hooks-mcp        # once published to npm
# or from source:
git clone https://github.com/closermethod/content-hooks-mcp && cd content-hooks-mcp && npm i && npm run build && node dist/main.js

Claude Desktop config:

{ "mcpServers": { "content-hooks": { "command": "npx", "args": ["content-hooks-mcp"] } } }

The Family

Get seen (this one) → get positioned (personal-brand-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub

Built By

Elisabeth Hitz — 10+ years enterprise sales (Deel, Criteo, HBO), reverse-engineered for creators.

License: MIT