Craft Content

8 Content Creation Execution Tools powered by the CRAFT Framework.

Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide

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✍️ What is CRAFT Content?

CRAFT Content provides ready-to-execute content tools for content marketers, SDRs, and growth teams who need to create:

• Case Studies & Social Proof
• Newsletters & Email Content
• Webinar Scripts
• Repurposed Content (10+ formats)
• Thought Leadership Series
• Testimonial Collection
• Sales Enablement Content

Typical use: Daily/weekly content creation (15-45 minutes per asset)

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🛠️ Tools Included

Tool	Purpose	Output
case_study_generator	Create customer stories	Full case study, one-pager, social snippets
newsletter_builder	Write newsletters	Complete issue, 10 subject lines, sections
webinar_script	Script webinars	Slide-by-slide script, Q&A prep, engagement prompts
content_repurposer	Multiply content	1 piece → 10+ formats (LinkedIn, Twitter, email, etc.)
thought_leadership_series	Build authority	5-post LinkedIn series with hooks
testimonial_capture	Collect social proof	Request emails, interview guide, formatted outputs
sales_enablement_content	Arm sales team	Pitches (30s/2min/5min), objection handlers
craft_content_improver	Improve any content	CRAFT score, improved version, A/B tests

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📦 Installation

Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "craft-content": {
      "command": "npx",
      "args": ["-y", "@shashwatah/craft-content-mcp"]
    }
  }
}

Manual Installation

npm install -g @shashwatah/craft-content-mcp
craft-content-mcp

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💡 Example Usage

Case Study

"Create a case study for [Customer].
Challenge: Manual reporting taking 20 hours/week.
Solution: Our analytics platform automated reports.
Results: 80% time saved, $50K cost reduction."

Content Repurposing

"Repurpose this blog post into LinkedIn posts, Twitter thread, email section, and video script:
[paste blog content]"

Thought Leadership

"Create a 5-post LinkedIn series on 'Why traditional marketing metrics are broken.'
My perspective: Attribution is a vanity exercise.
Audience: B2B marketing leaders."

Sales Enablement

"Create sales content for [Product].
Value props: 50% faster implementation, 3x ROI, enterprise security.
Target: VP Engineering at mid-market SaaS.
Common objections: Price, integration complexity, change management."

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🔗 Related

• CRAFT GTM MCP - 8 strategic GTM tools (PMF, launches, retention)
• IMPACT MCP - Positioning framework
• EPIC MCP - GTM strategy framework

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📚 The CRAFT Framework

Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?

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📄 License

MIT License - Created by Shashwat Ghosh

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Part of the GTM Alpha Toolkit | gtmexpert.com