Heista

The Heista MCP server. Decode any video ad. Load any brand. Generate scripts. From inside Claude, ChatGPT, Cursor, VS Code, and any other MCP-compatible client.

Endpoint: https://www.heista.co/api/mcp/mcp Transport: Streamable HTTP (MCP protocol 2025-03-26) Auth: OAuth 2.1 (preferred) or API key (Authorization: Bearer hst_live_*) Status: Live

What you can do

Tool	What it does	Cost
decode_ad	Decode any video ad URL into structural formula, hooks, psychology, visual playbook	$0.15 (≤60s) / $0.20 (61–120s)
get_decode	Poll for decode result	Free
create_powersource_url	Load a brand from a website URL	$1.00
create_powersource_docs	Load a brand from internal documents (PDF, DOCX, briefs)	$1.00
create_powersource_full	Load a brand from URL + documents combined	$2.00
get_powersource	Poll for brand load result	Free
generate_adscript	Generate ad scripts from a decoded ad or formula, in any brand's voice	~$0.02–$0.05 per script
get_hook_intelligence	Read proven hook patterns from the decoded corpus	Free
adformula_intelligence	Read clustered ad formulas from decoded winners	Free
decoder_intelligence	Read decoded ads from the corpus	Free
check_balance	Check your account balance and monthly usage	Free

Same-domain re-runs of create_powersource_* by the same org are free. Decodes already in your library are free. Failed runs cost nothing.

Full reference, schemas, examples: heista.co/docs.

Install

Claude Code

claude mcp add heista https://www.heista.co/api/mcp/mcp

Or install via plugin marketplace:

/plugin marketplace add Heista-co/claude-code-skills
/plugin install heista-decode@heista-skills

Per-client snippets: clients/.

Authentication

OAuth 2.1 is the default. First call returns 401 + WWW-Authenticate: Bearer with RFC 9728 Protected Resource Metadata. MCP clients follow the chain automatically and prompt the user to sign in.

For headless / server-to-server use, generate an API key at heista.co/api-console/keys and pass it as Authorization: Bearer hst_live_.... Keys are SHA-256 hashed at rest, shown in plaintext once, scoped per key, and capped per day/month.

Scopes:

• mcp:account — balance, decode/powersource polling
• mcp:intelligence — free corpus reads
• mcp:tools — paid generation (decode, powersource, adscript)

mcp:tools is elevated via WWW-Authenticate scope=mcp:tools on first paid call.

Pricing

Pay as you go, no subscription required. All paid calls reserve the maximum cost up front and refund any excess after.

Credit packs (1 credit = 1¢ USD):

Pack	Price	Credits	Decode estimate
Starter	$10	1,000	~100 decodes
Builder ⭐	$50	5,000	~500 decodes
Scale	$100	10,000	~1,000 decodes
Enterprise	$250	25,000	~2,500 decodes

Buy at heista.co/api-console/billing.

Spending caps: set hourly / daily / monthly caps per organization and per key from heista.co/api-console/limits. The server enforces the cap before any compute runs.

Account

A Heista account is required for paid tools. The free intelligence reads work after OAuth sign-in.

• Sign up: heista.co
• Console: heista.co/api-console
• Top up: heista.co/api-console/billing
• Manage keys: heista.co/api-console/keys

Reference

Resource	Link
Full API & MCP docs	heista.co/docs
OpenAPI spec	heista.co/openapi.yaml
Tool schemas (this repo)	tools/
Worked examples	examples/
Per-client install	clients/
Registry manifest	server.json
OAuth metadata	/.well-known/oauth-protected-resource
Claude Code skills	github.com/Heista-co/claude-code-skills
Status	heista.co
Support	[email protected]

License

Docs in this repo are MIT-licensed (see LICENSE). The Heista MCP server itself runs under heista.co/terms.