Instagram Analytics

A Model Context Protocol (MCP) server for Instagram and Facebook analytics via the Meta Graph API.

Features

Instagram

• Account discovery and profile information
• Account-level insights with demographic breakdowns
• Media listing with engagement data
• Per-post insights (images, videos, reels, carousels)
• Stories retrieval
• Hashtag search and media discovery
• Content publishing rate limits
• Mentioned/tagged media

Facebook

• Page discovery and detailed page info
• Page-level insights (impressions, engagement, fans, views)
• Post-level insights
• Posts with inline metrics
• Page feed with reactions/comments/shares
• Known metrics reference
• Access token validation

Shared

• Pre-built analysis prompts for common workflows
• Retry with exponential backoff on 429/5xx errors
• Structured error handling across both platforms
• Debug logging via DEBUG=social-analytics-mcp

Quick Start

1. Install and build

   git clone <repository-url>
   cd social-analytics-mcp
   npm install
   npm run build
   

2. Get an access token from the Graph API Explorer with permissions:

   • Instagram: instagram_basic, instagram_manage_insights, pages_read_engagement
   • Facebook: read_insights, pages_read_engagement

3. Add to your MCP client (see configuration below)

Configuration

Variable	Required	Default	Description
INSTAGRAM_ACCESS_TOKEN	For Instagram	—	Facebook User Access Token with Instagram permissions
INSTAGRAM_ACCOUNT_ID	No	Auto-detected	Instagram Business Account ID
INSTAGRAM_API_VERSION	No	v23.0	Instagram Graph API version
FACEBOOK_ACCESS_TOKEN	For Facebook	—	Facebook User/Page Access Token
FACEBOOK_PAGE_ID	No	Use discovery tool	Facebook Page ID
FACEBOOK_API_VERSION	No	v22.0	Facebook Graph API version
DEBUG	No	—	Set to social-analytics-mcp for debug logs

You only need to configure access tokens for the platforms you want to use. Account and page IDs can be discovered using the built-in tools.

MCP Client Setup

Claude Desktop

• macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
• Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "social-analytics": {
      "command": "node",
      "args": ["/absolute/path/to/social-analytics-mcp/dist/index.js"],
      "env": {
        "INSTAGRAM_ACCESS_TOKEN": "your_token_here",
        "FACEBOOK_ACCESS_TOKEN": "your_token_here"
      }
    }
  }
}

Claude Code

claude mcp add social-analytics node /absolute/path/to/social-analytics-mcp/dist/index.js \
  -e INSTAGRAM_ACCESS_TOKEN=your_token_here \
  -e FACEBOOK_ACCESS_TOKEN=your_token_here

Available Tools

Instagram Tools

Tool	Description	Required Params
instagram_list_accounts	List available Instagram Business accounts	—
instagram_get_profile	Get account profile info	—
instagram_get_account_insights	Get account-level analytics	metrics, metric_type, period
instagram_list_media	List recent media posts	—
instagram_get_media_details	Get details for a specific post	media_id
instagram_get_media_insights	Get insights for a specific post	media_id, metrics
instagram_get_stories	Get recent stories	—
instagram_get_hashtag_search	Search for a hashtag ID	hashtag
instagram_get_hashtag_media	Get media for a hashtag	hashtag_id
instagram_get_content_publishing_limit	Check publishing rate limits	—
instagram_get_mentioned_media	Get media where account is tagged	—

Facebook Tools

Tool	Description	Required Params
facebook_list_pages	List accessible Facebook Pages	—
facebook_get_page_details	Get page profile information	—
facebook_get_page_insights	Get page-level insights	metrics
facebook_get_post_insights	Get insights for a specific post	post_id, metrics
facebook_list_posts_with_insights	List posts with inline metrics	post_metrics
facebook_get_page_feed	Get page feed with engagement data	—
facebook_list_known_metrics	List supported metrics reference	—
facebook_validate_token	Validate an access token	access_token

Common Parameters

Most Instagram tools accept an optional account_id parameter. If not provided, the account is auto-detected from the INSTAGRAM_ACCOUNT_ID environment variable or discovered automatically if only one account exists.

Most Facebook tools accept an optional page_id parameter with similar auto-detection behavior via FACEBOOK_PAGE_ID.

Available Prompts

Prompt	Description
analyze_instagram_performance	Comprehensive Instagram account analysis
analyze_facebook_performance	Comprehensive Facebook Page analysis
compare_post_performance	Compare recent posts on either platform
get_audience_demographics	Audience demographic breakdown
setup_platform	Interactive setup guide

Programmatic Usage

import { InstagramClient, FacebookClient, createServer } from 'social-analytics-mcp';

// Use clients directly
const instagram = new InstagramClient({
  accessToken: 'your_token',
  accountId: 'optional_account_id',
});
const profile = await instagram.getUserProfile();

// Or create an MCP server programmatically
const server = createServer();

Troubleshooting

"Access token is invalid"

• Ensure your token has the required permissions
• Short-lived tokens expire in 1 hour — generate a long-lived token

"No Instagram Business account found"

• Your Instagram account must be a Business or Creator account
• It must be connected to a Facebook Page

"Unsupported metric"

• Some metrics are media-type specific (e.g., avg_time_watched only works for videos/reels)
• Use facebook_list_known_metrics to see supported Facebook metrics

Rate limits

• Instagram: 200 calls/hour per user token
• The server automatically retries on 429/5xx with exponential backoff

Contributing

See CONTRIBUTING.md for development setup and guidelines.

License

MIT

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Note: This is an unofficial tool and is not affiliated with Meta, Facebook, or Instagram.