Stop switching tabs to manage Meta campaigns. Control your entire Meta Ads account from your AI assistant.

Meta Ads Complete MCP Server

A production-grade MCP server that wraps all Meta Ads Manager capabilities. Manage campaigns, ad sets, audiences, creatives, and analytics without leaving your AI assistant.

Tools

Tool	Description
list_campaigns	List all campaigns with status, objectives, and budgets
create_campaign	Create a new campaign with objective and budget
update_campaign	Update campaign name, status, or budget
delete_campaign	Delete a campaign permanently
get_campaign_insights	Get spend, impressions, clicks, CTR, ROAS for a campaign
list_ad_sets	List ad sets with targeting and delivery info
create_ad_set	Create an ad set with audience targeting and budget
update_ad_set	Update ad set targeting, budget, or schedule
get_ad_set_insights	Get performance metrics for an ad set
create_ad	Create an ad by combining a creative with an ad set
list_ads	List ads with creative details and performance
update_ad	Update ad name, status, or swap creative
get_ad_preview	Generate preview URLs for any ad placement
create_custom_audience	Create a custom audience from customer data
list_audiences	List all custom audiences with sizes and types
create_lookalike_audience	Create a lookalike audience from existing audience
get_account_insights	Get account-level spend, reach, and conversions
get_reach_estimate	Estimate audience size before launching
get_ad_account_info	Get account details, currency, and balance
get_spending_limit	Check spend cap and remaining budget
update_daily_budget	Update daily budget for campaign or ad set

Quick Start

Requirements

• Meta Graph API access token (long-lived user token or system user token)
• Meta Ad Account ID (format: act_XXXXXXXXX)

Connection Config

{
  "mcpServers": {
    "meta-ads-complete": {
      "url": "https://your-deployment-url/mcp",
      "env": {
        "META_ACCESS_TOKEN": "your-access-token-here",
        "META_AD_ACCOUNT_ID": "act_XXXXXXXXX"
      }
    }
  }
}

Environment Variables

Variable	Required	Description
META_ACCESS_TOKEN	Yes	Meta Graph API access token
META_AD_ACCOUNT_ID	Yes	Ad account ID (format: act_XXXXXXXXX)
PORT	No	Server port (default: 8080)

Getting Your Credentials

1. Go to Meta Business Manager
2. Navigate to Business Settings > Users > System Users
3. Create a system user with Admin access
4. Generate an access token with ads_management and ads_read permissions
5. Your Ad Account ID is visible in Ads Manager URL: facebook.com/adsmanager/manage/campaigns?act=XXXXXXXXX

Example Usage

Ask your AI assistant:

• "Show me all active campaigns and their spend this month"
• "Create a new CONVERSIONS campaign called 'Product Launch - Q3' with $50/day budget"
• "Pause all ad sets spending more than $100/day with CTR below 1%"
• "Create a 1% lookalike audience in the US based on my customer list"
• "What was my account ROAS last 30 days broken down by placement?"

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