Mureo

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mureo — Local-first, safety-gated AI ad-ops framework for Claude Code, Codex, Cursor & Gemini.

Strategy-aware agents that autonomously analyze and operate Google Ads, Meta Ads, Search Console & GA4 — credentials never leave your machine.

What is mureo?

mureo is a framework for AI agents to autonomously operate ad accounts. Once installed, AI agents (Claude Code, Cursor, Codex, Gemini, etc.) can work across Google Ads, Meta Ads, Search Console, and GA4 -- running campaign diagnostics, search term analysis, budget evaluation, ad validation, and more. Every operation is grounded in your business strategy (STRATEGY.md), so the agent makes decisions based on your persona, USP, goals, and brand voice -- not just raw metrics.

mureo also learns. When you correct the agent's analysis or share an operational insight, /learn saves it to a persistent knowledge base. That knowledge is automatically loaded in every future session, so the agent gets increasingly attuned to your account's specific patterns and makes better decisions over time.

Features

Strategy-driven decisions

Every operation starts from STRATEGY.md -- your persona, USP, brand voice, goals, and operation mode. The agent doesn't just optimize metrics; it optimizes toward your business objectives.

/creative-refresh reads your Persona and USP before drafting a single headline.
/budget-rebalance checks your Operation Mode before shifting a single dollar.
/rescue cross-references your Goals before recommending what to fix first.

Cross-platform analysis

mureo orchestrates across Google Ads, Meta Ads, Search Console, and GA4 in a single workflow:

• /daily-check -- pulls delivery status, ad performance, organic search trends, and site behavior across all platforms, then correlates them into one health report.
• /search-term-cleanup -- compares paid keywords against organic rankings to eliminate wasteful overlap.
• /competitive-scan -- combines auction insights with organic position data for a complete competitive picture.

The agent auto-discovers your configured platforms. Add Meta Ads later? Every command adapts automatically.

Built-in marketing expertise

Campaign diagnostics that pinpoint why ads aren't delivering -- budget constraints, bidding misconfiguration, policy disapprovals, and more. Search term intent classification. Budget efficiency scoring. RSA ad validation and asset auditing. Landing page analysis. Device-level CPA gap detection. The kind of knowledge experienced ad operators carry in their heads -- built into every workflow.

Learnable operational know-how

When you correct the agent or share an operational insight, /learn saves it to a persistent knowledge base. That knowledge is loaded at the start of every future session, so the agent doesn't repeat the same mistakes and applies what it learned to similar situations across your account.

You: "That's not a real CPA spike -- this industry always dips in Golden Week."
Agent: Saved. I'll flag this as seasonal next time.

→ Written to the diagnostic knowledge base.
→ Every future /daily-check and /rescue will factor this in.

Security by design

Marketing accounts are a high-value target. mureo is built with defense-in-depth for AI-driven operations:

• Credential guard — mureo setup claude-code installs a PreToolUse hook that blocks AI agents from reading ~/.mureo/credentials.json, .env, and similar secrets, so a prompt-injection payload cannot exfiltrate tokens via the file-system tools.
• GAQL input validation — every ID, date, date-range constant, and string literal that enters a Google Ads query flows through one whitelist-based surface (mureo/google_ads/_gaql_validator.py), and BETWEEN clauses pattern-match and revalidate their dates instead of passing raw caller input into GAQL.
• Anomaly detection — mureo/analysis/anomaly_detector.py compares current campaign metrics against a median-based baseline from the action log and emits prioritized alerts for zero spend, CPA spikes, and CTR drops, with sample-size gates that suppress single-day noise. Exposed to agents via the analysis.anomalies.check MCP tool; state_file is sandboxed inside the MCP server's CWD so a prompt-injected agent cannot redirect it at an attacker-crafted STATE.json.
• Rollback with allow-list gating — mureo/rollback/ turns agent-authored reversible_params hints into concrete RollbackPlan records. Only operations on an explicit allow-list are planned; destructive verbs (.delete, .remove, .transfer) and unexpected parameter keys are refused, so a compromised agent cannot smuggle a privileged call through the rollback path. mureo rollback list / show let operators preview plans, and the rollback.apply MCP tool executes them by re-dispatching through the same handler used for forward actions so the reversal re-enters the full policy gate (auth, rate limit, validation). Apply requires confirm=true (literal boolean), refuses rollback.* self-recursion, records the reversal as an append-only action_log entry tagged with rollback_of=<index>, and refuses a second apply of the same index.
• Immutable data models — every state object (StateDocument, ActionLogEntry, CampaignSnapshot, Anomaly, RollbackPlan) is a frozen=True dataclass; an agent cannot silently mutate its own record of what happened.
• Local-only credentials — tokens are loaded from ~/.mureo/credentials.json or environment variables and transmitted only to the official ad-platform APIs. mureo itself has no telemetry.

See SECURITY.md for the full threat model and vulnerability reporting process.

Full capability list

Area	Capabilities
Diagnostics	Automatic root cause identification for delivery issues (budget, bidding, policy, structure), learning period detection, smart bidding classification, zero-conversion analysis
Performance	Period-over-period comparison, cost spike investigation, cross-campaign health checks, CPA/CV goal tracking
Search terms	N-gram distribution, intent pattern detection, add/exclude candidate scoring, paid vs organic overlap analysis
Creative	RSA validation (prohibited expressions, character width, ad strength prediction), asset-level performance audit, LP analysis, message match scoring
Budget	Cross-campaign allocation analysis, reallocation recommendations, efficiency scoring
Competitive	Auction insights, impression share trends, organic position correlation
Meta Ads	Placement analysis (Facebook/Instagram/Audience Network), cost investigation, A/B comparison, creative suggestions
Monitoring	Delivery goal evaluation, CPA/CV goal tracking, device analysis, B2B-specific checks

Workflow Commands

Command	What it does
/onboard	Discover your platforms, generate STRATEGY.md, initialize STATE.json
/daily-check	Cross-platform health monitoring + organic pulse + site behavior correlation
/rescue	Emergency performance fix: platform-side vs site-side root cause diagnosis
/search-term-cleanup	Keyword hygiene with paid/organic overlap elimination
/creative-refresh	Multi-platform ad copy refresh using your Persona, USP, and organic keyword data
/budget-rebalance	Cross-platform budget optimization informed by organic coverage
/competitive-scan	Paid + organic competitive landscape analysis
/goal-review	Multi-source goal progress evaluation with operation mode recommendations
/weekly-report	Cross-platform weekly operations summary
/sync-state	Refresh STATE.json from live platform data
/learn	Save a diagnostic insight to the knowledge base for future sessions

Getting started

pip install mureo
mureo setup claude-code

# Then in Claude Code:
/onboard          # First time: set up strategy + state
/daily-check      # Daily: check all campaigns
/rescue           # When performance drops

Example: /creative-refresh in action

You: /creative-refresh

Agent reads STRATEGY.md:
  Persona: "Budget-constrained SaaS marketer"
  USP: "AI reduces ad ops workload by 10h/week"
  Brand Voice: "Data-driven, no hype"

Agent discovers platforms from STATE.json:
  → Google Ads + Meta Ads configured

Agent pulls data across platforms and data sources:
  → Creative audit         → 3 underperforming Google Ads assets
  → Landing page analysis  → LP highlights: free trial, ROI improvement
  → Search Console         → "ad automation" has strong organic clicks
  → GA4                    → high bounce rate on pricing page

Agent generates platform-appropriate copy from your strategy:
  Google Ads: "Cut Ad Ops Time by 60% with AI"  ← Persona pain point
  Google Ads: "Free Trial | Ad Automation"       ← LP + organic keyword
  Meta Ads:   "Stop drowning in ad reports..."   ← Brand Voice + social format

Agent validates, then asks for approval:
  "I suggest replacing 3 Google Ads headlines and 2 Meta ads. Here's why..."

You approve → Agent updates each platform.

Analysis & domain knowledge (built-in)

Click to expand full capability list

Campaign Diagnostics & Performance

Capability	Description
Campaign diagnostics	Automatic root cause identification for delivery issues, learning period detection, smart bidding classification
Performance analysis	Period-over-period comparison, cost increase investigation, cross-campaign health checks
Search term analysis	N-gram distribution, intent pattern detection, automated add/exclude candidate scoring
Budget efficiency	Cross-campaign budget allocation analysis, reallocation recommendations
Device analysis	CPA gap detection, zero-conversion device identification
Auction insights	Competitive landscape analysis, impression share trends
B2B optimization	Industry-specific campaign checks and recommendations

Creative & Landing Page

Capability	Description
RSA ad validation	Prohibited expression detection, character width calculation, auto-correction, ad strength prediction
RSA asset audit	Asset-level performance analysis, replacement/addition recommendations
Landing page analysis	HTML parsing with SSRF protection, CTA/feature/price detection, industry estimation
Creative research	Aggregates LP + existing ads + search terms + keyword suggestions into a unified research package
Message match evaluation	Ad copy <-> landing page alignment scoring (screenshot capture via Playwright)

Monitoring & Goals

Capability	Description
Delivery goal evaluation	Campaign status + diagnostics + performance -> critical/warning/healthy classification
CPA goal tracking	Actual vs target CPA with trend analysis
CV goal tracking	Daily conversion volume monitoring against targets
Zero-conversion diagnosis	Root cause analysis for campaigns with no conversions

Meta Ads Analysis

Capability	Description
Placement analysis	Performance breakdown by Facebook, Instagram, Audience Network
Cost investigation	CPA degradation root cause analysis
Ad comparison	A/B performance comparison within ad sets
Creative suggestions	Data-driven creative improvement recommendations

Quick Start

Prerequisites

• Google Ads -- Developer Token and OAuth Client ID / Client Secret
• Meta Ads -- Create an app on Meta for Developers to obtain an App ID / App Secret (development mode is fine)

The mureo auth setup wizard walks you through both.

Browser-based auth wizard (mureo auth setup --web)

Pasting long secrets into a terminal prompt is error-prone. After installation, mureo auth setup --web starts a short-lived local wizard on http://127.0.0.1:<random-port>/ and opens your browser to a local form where you paste the Developer Token / App ID / App Secret (each field has a deep link to Google Cloud Console / Google Ads API Center / Meta for Developers). The OAuth flow completes in the same browser window and the wizard writes ~/.mureo/credentials.json for you.

Why the wizard is safe to run locally

The wizard binds only to 127.0.0.1 on a random OS-assigned port. The form is CSRF-protected (token rotates after every successful submit); the OAuth state parameter is validated with secrets.compare_digest on callback; a Host-header allow-list blocks DNS-rebinding attacks; redirect URLs are pinned to https://accounts.google.com/ and https://www.facebook.com/ so the wizard cannot be tricked into an open-redirect; session secrets are zeroed in memory after credentials are persisted. POST bodies are capped at 16 KiB and the process shuts the server down once the /done page is served. All dependencies are stdlib — no external web framework to supply-chain-compromise.

Claude Code (recommended)

pip install mureo
mureo setup claude-code

This single command handles everything:

1. Google Ads / Meta Ads authentication (OAuth)
2. MCP server configuration for Claude Code
3. Credential guard (blocks AI agents from reading secrets)
4. Workflow commands (/daily-check, /rescue, /learn, etc.)
5. Skills (tool references, strategy guide, evidence-based decisions, diagnostic knowledge)

After setup, run /onboard in Claude Code to get started.

Cursor

pip install mureo
mureo setup cursor

Cursor supports MCP tools but does not support workflow commands or skills.

Codex CLI

pip install mureo
mureo setup codex

Full parity with Claude Code: MCP server, credential guard (PreToolUse hook), workflow commands, and skills are all installed under ~/.codex/. Workflow commands are installed as Codex skills at ~/.codex/skills/<command>/SKILL.md (Codex CLI 0.117.0+ no longer surfaces ~/.codex/prompts/, see openai/codex#15941); invoke them with $daily-check or the /skills picker.

Gemini CLI

pip install mureo
mureo setup gemini

Registers mureo as a Gemini CLI extension at ~/.gemini/extensions/mureo/ with MCP server config and CONTEXT.md as the context file. Gemini CLI does not support PreToolUse hooks or the .md command format mureo bundles, so those layers are not installed.

CLI only (authentication management)

pip install mureo
mureo auth setup
mureo auth status

Docker

Run the mureo MCP server in an isolated container. Useful for:

• Non–Claude Code MCP clients: Cursor, Codex CLI, Gemini CLI, Continue, Cline, Zed, or any custom MCP client.
• CI/CD pipelines: scheduled anomaly checks, rollback dry-runs, weekly reports.
• Multi-tenant / agency ops: isolated credentials per client via separate containers.
• MCP registry health checks (Glama, etc.).

Slash commands (/daily-check, /rescue) and the credential-guard hook are Claude Code–specific UX. For those, use pip install mureo with mureo setup claude-code instead.

Build and run

docker build -t mureo .
docker run --rm -v ~/.mureo:/home/mureo/.mureo mureo

Connect your MCP client by pointing its config at this docker run command.

Authentication

Credentials are loaded from /home/mureo/.mureo/credentials.json inside the container (via bind mount) or from environment variables. Three common patterns:

1. Mounted credentials file — if ~/.mureo/credentials.json already exists on the host (from a prior mureo auth setup, a team-shared vault, or hand-crafted), the bind mount above is enough.

Schema for hand-crafting:

{
  "google_ads": {
    "developer_token": "...",
    "client_id": "...apps.googleusercontent.com",
    "client_secret": "...",
    "refresh_token": "...",
    "login_customer_id": "1234567890"
  },
  "meta_ads": { "access_token": "..." }
}

Required: Google needs developer_token / client_id / client_secret / refresh_token. Meta needs access_token. Search Console reuses the Google OAuth credentials (OAuth app must include the https://www.googleapis.com/auth/webmasters scope).

2. Environment variables — useful for CI/CD where secrets come from a secret manager:

docker run --rm \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=... \
  -e GOOGLE_ADS_CLIENT_ID=... \
  -e GOOGLE_ADS_CLIENT_SECRET=... \
  -e GOOGLE_ADS_REFRESH_TOKEN=... \
  -e GOOGLE_ADS_LOGIN_CUSTOMER_ID=... \
  -e META_ADS_ACCESS_TOKEN=... \
  mureo

Supported: GOOGLE_ADS_{DEVELOPER_TOKEN, CLIENT_ID, CLIENT_SECRET, REFRESH_TOKEN, LOGIN_CUSTOMER_ID, CUSTOMER_ID}, META_ADS_{ACCESS_TOKEN, APP_ID, APP_SECRET, TOKEN_OBTAINED_AT, ACCOUNT_ID}.

3. Interactive wizard inside Docker — if you don't have OAuth tokens yet and don't want to install mureo on the host:

docker run -it --rm -v ~/.mureo:/home/mureo/.mureo mureo mureo auth setup

Walks you through the OAuth flow in the terminal and writes credentials.json to the mounted volume. Subsequent runs pick it up automatically (pattern 1).

To obtain OAuth tokens outside mureo:

• Google Ads OAuth 2.0 refresh token: https://developers.google.com/google-ads/api/docs/oauth/overview
• Meta long-lived access token: https://developers.facebook.com/docs/facebook-login/guides/access-tokens/get-long-lived

What gets installed

Component	mureo setup claude-code	mureo setup cursor	mureo setup codex	mureo setup gemini	mureo auth setup
Authentication (~/.mureo/credentials.json)	Yes	Yes	Yes	Yes	Yes
MCP configuration	Yes	Yes	Yes	Yes	Yes
Credential guard (PreToolUse hook)	Yes	N/A	Yes	N/A	Yes
Workflow commands	Yes (~/.claude/commands/)	N/A	Yes (~/.codex/skills/ — invoke with $cmd or /skills)	N/A	No
Skills	Yes (~/.claude/skills/)	N/A	Yes (~/.codex/skills/)	N/A	No
Extension manifest (contextFileName)	N/A	N/A	N/A	Yes (~/.gemini/extensions/mureo/)	No

Skills reference

Skill	Purpose
mureo-google-ads	Google Ads tool reference (parameters, examples)
mureo-meta-ads	Meta Ads tool reference (parameters, examples)
mureo-shared	Authentication, security rules, output formatting
mureo-strategy	STRATEGY.md / STATE.json format and usage guide
mureo-workflows	Orchestration paradigm, Operation Mode matrix, KPI thresholds, command reference
mureo-learning	Evidence-based marketing decision framework (observation windows, sample sizes, noise guards)
mureo-pro-diagnosis	Learnable diagnostic knowledge base (grows with use via /learn)

Connecting GA4 (Google Analytics 4)

mureo's workflow commands can leverage GA4 data (conversion rates, user behavior, landing page performance) when a GA4 MCP server is configured alongside mureo. GA4 data is optional — all commands work without it.

Setup using Google Analytics MCP:

1. Enable the required APIs in your GCP project:

   • Google Analytics Admin API -- click "Enable"
   • Google Analytics Data API -- click "Enable"

2. Install and authenticate:

   pipx install analytics-mcp
   
   gcloud auth application-default login \
     --scopes https://www.googleapis.com/auth/analytics.readonly,https://www.googleapis.com/auth/cloud-platform
   

3. Add to ~/.claude/settings.json alongside mureo:

   {
     "mcpServers": {
       "mureo": {
         "command": "python",
         "args": ["-m", "mureo.mcp"]
       },
       "analytics-mcp": {
         "command": "pipx",
         "args": ["run", "analytics-mcp"],
         "env": {
           "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/application_default_credentials.json",
           "GOOGLE_PROJECT_ID": "your-gcp-project-id"
         }
       }
     }
   }
   

Connecting Other MCP Servers

mureo works alongside any MCP server in the same client session. Add them to your settings and workflow commands will incorporate their data when available. See docs/integrations.md for details.

Authentication

Interactive Setup (Recommended)

mureo auth setup

The setup wizard walks you through:

1. Google Ads -- Enter Developer Token + Client ID/Secret, open browser for OAuth, select a Google Ads customer account
2. Meta Ads -- Enter App ID/Secret, open browser for OAuth, obtain a Long-Lived Token, select an ad account. Your Meta App can stay in Development Mode -- no App Review is needed since mureo operates your own ad account. You may see a permission warning for business_management during OAuth; this is safe to accept and required for accessing pages managed through Business Portfolio.
3. MCP config -- Automatically writes .mcp.json (project-level) or ~/.claude/settings.json (global) so Claude Code / Cursor can discover the server

Credentials are saved to ~/.mureo/credentials.json. Search Console reuses the same Google OAuth2 credentials as Google Ads -- no additional authentication is required.

credentials.json

{
  "google_ads": {
    "developer_token": "YOUR_DEVELOPER_TOKEN",
    "client_id": "YOUR_CLIENT_ID",
    "client_secret": "YOUR_CLIENT_SECRET",
    "refresh_token": "YOUR_REFRESH_TOKEN",
    "login_customer_id": "1234567890"
  },
  "meta_ads": {
    "access_token": "YOUR_ACCESS_TOKEN",
    "app_id": "YOUR_APP_ID",
    "app_secret": "YOUR_APP_SECRET"
  }
}

Environment variables (fallback)

Platform	Variable	Required
Google Ads	GOOGLE_ADS_DEVELOPER_TOKEN	Yes
Google Ads	GOOGLE_ADS_CLIENT_ID	Yes
Google Ads	GOOGLE_ADS_CLIENT_SECRET	Yes
Google Ads	GOOGLE_ADS_REFRESH_TOKEN	Yes
Google Ads	GOOGLE_ADS_LOGIN_CUSTOMER_ID	No
Meta Ads	META_ADS_ACCESS_TOKEN	Yes
Meta Ads	META_ADS_APP_ID	No
Meta Ads	META_ADS_APP_SECRET	No

Verify your setup:

mureo auth status
mureo auth check-google
mureo auth check-meta

MCP Server

Setup with Claude Code

Project-level (recommended) -- add to .mcp.json in your project root:

{
  "mcpServers": {
    "mureo": {
      "command": "python",
      "args": ["-m", "mureo.mcp"]
    }
  }
}

Global -- add to ~/.claude/settings.json:

{
  "mcpServers": {
    "mureo": {
      "command": "python",
      "args": ["-m", "mureo.mcp"]
    }
  }
}

Tip: mureo auth setup can write this configuration automatically.

Setup with Cursor

Add to .cursor/mcp.json:

{
  "mcpServers": {
    "mureo": {
      "command": "python",
      "args": ["-m", "mureo.mcp"]
    }
  }
}

Tool list

Google Ads

Click to expand Google Ads tools

Campaigns

Tool	Description
google_ads.campaigns.list	List campaigns
google_ads.campaigns.get	Get campaign details
google_ads.campaigns.create	Create a campaign (search or display, via channel_type)
google_ads.campaigns.update	Update campaign settings
google_ads.campaigns.update_status	Change campaign status (ENABLED/PAUSED/REMOVED)
google_ads.campaigns.diagnose	Diagnose campaign delivery status

Ad Groups

Tool	Description
google_ads.ad_groups.list	List ad groups
google_ads.ad_groups.create	Create an ad group
google_ads.ad_groups.update	Update an ad group

Ads

Tool	Description
google_ads.ads.list	List ads
google_ads.ads.create	Create a responsive search ad (RSA)
google_ads.ads.create_display	Create a responsive display ad (RDA); image files are uploaded automatically
google_ads.ads.update	Update an ad
google_ads.ads.update_status	Change ad status
google_ads.ads.policy_details	Get ad policy approval details

Keywords (8)

Tool	Description
google_ads.keywords.list	List keywords
google_ads.keywords.add	Add keywords
google_ads.keywords.remove	Remove a keyword
google_ads.keywords.suggest	Get keyword suggestions (Keyword Planner)
google_ads.keywords.diagnose	Diagnose keyword quality scores
google_ads.keywords.pause	Pause a keyword
google_ads.keywords.audit	Audit keyword performance and quality
google_ads.keywords.cross_adgroup_duplicates	Find duplicate keywords across ad groups

Negative Keywords (5)

Tool	Description
google_ads.negative_keywords.list	List negative keywords
google_ads.negative_keywords.add	Add negative keywords to a campaign
google_ads.negative_keywords.remove	Remove a negative keyword
google_ads.negative_keywords.add_to_ad_group	Add negative keywords to an ad group
google_ads.negative_keywords.suggest	Suggest negative keywords based on search terms

Budget (3)

Tool	Description
google_ads.budget.get	Get campaign budget
google_ads.budget.update	Update budget
google_ads.budget.create	Create a new campaign budget

Accounts (1)

Tool	Description
google_ads.accounts.list	List accessible Google Ads accounts

Search Terms (2)

Tool	Description
google_ads.search_terms.report	Get search terms report
google_ads.search_terms.analyze	Analyze search terms with intent classification

Sitelinks (3)

Tool	Description
google_ads.sitelinks.list	List sitelink extensions
google_ads.sitelinks.create	Create a sitelink extension
google_ads.sitelinks.remove	Remove a sitelink extension

Callouts (3)

Tool	Description
google_ads.callouts.list	List callout extensions
google_ads.callouts.create	Create a callout extension
google_ads.callouts.remove	Remove a callout extension

Conversions (7)

Tool	Description
google_ads.conversions.list	List conversion actions
google_ads.conversions.get	Get conversion action details
google_ads.conversions.performance	Get conversion performance metrics
google_ads.conversions.create	Create a conversion action
google_ads.conversions.update	Update a conversion action
google_ads.conversions.remove	Remove a conversion action
google_ads.conversions.tag	Get conversion tracking tag snippet

Targeting (11)

Tool	Description
google_ads.recommendations.list	List optimization recommendations
google_ads.recommendations.apply	Apply an optimization recommendation
google_ads.device_targeting.get	Get device targeting settings
google_ads.device_targeting.set	Set device targeting bid adjustments
google_ads.bid_adjustments.get	Get bid adjustment settings
google_ads.bid_adjustments.update	Update bid adjustments
google_ads.location_targeting.list	List location targeting criteria
google_ads.location_targeting.update	Update location targeting
google_ads.schedule_targeting.list	List ad schedule targeting
google_ads.schedule_targeting.update	Update ad schedule targeting
google_ads.change_history.list	List account change history

Analysis (13)

Tool	Description
google_ads.performance.report	Get performance report
google_ads.performance.analyze	Analyze performance trends and anomalies
google_ads.cost_increase.investigate	Investigate sudden cost increases
google_ads.health_check.all	Run a comprehensive account health check
google_ads.ad_performance.compare	Compare ad performance across variants
google_ads.ad_performance.report	Get detailed ad-level performance report
google_ads.network_performance.report	Get network-level performance breakdown
google_ads.budget.efficiency	Analyze budget utilization efficiency
google_ads.budget.reallocation	Suggest budget reallocation across campaigns
google_ads.auction_insights.get	Get auction insights (competitor analysis)
google_ads.rsa_assets.analyze	Analyze RSA asset performance
google_ads.rsa_assets.audit	Audit RSA assets for best practices
google_ads.search_terms.review	Review search terms and suggest additions/exclusions

B2B (1)

Tool	Description
google_ads.btob.optimizations	Get B2B-specific optimization suggestions

Creative (2)

Tool	Description
google_ads.landing_page.analyze	Analyze landing page relevance and quality
google_ads.creative.research	Research competitive creative strategies

Monitoring (4)

Tool	Description
google_ads.monitoring.delivery_goal	Monitor campaign delivery against goals
google_ads.monitoring.cpa_goal	Monitor CPA against target goals
google_ads.monitoring.cv_goal	Monitor conversion volume against goals
google_ads.monitoring.zero_conversions	Detect campaigns with zero conversions

Capture (1)

Tool	Description
google_ads.capture.screenshot	Capture a screenshot of a URL

Device (1)

Tool	Description
google_ads.device.analyze	Analyze device-level performance

CPC (1)

Tool	Description
google_ads.cpc.detect_trend	Detect CPC trend (rising/stable/falling)

Assets (1)

Tool	Description
google_ads.assets.upload_image	Upload an image asset

Meta Ads

Click to expand Meta Ads tools

Campaigns (6)

Tool	Description
meta_ads.campaigns.list	List campaigns
meta_ads.campaigns.get	Get campaign details
meta_ads.campaigns.create	Create a campaign
meta_ads.campaigns.update	Update a campaign
meta_ads.campaigns.pause	Pause a campaign
meta_ads.campaigns.enable	Enable a paused campaign

Ad Sets (6)

Tool	Description
meta_ads.ad_sets.list	List ad sets
meta_ads.ad_sets.create	Create an ad set
meta_ads.ad_sets.update	Update an ad set
meta_ads.ad_sets.get	Get ad set details
meta_ads.ad_sets.pause	Pause an ad set
meta_ads.ad_sets.enable	Enable a paused ad set

Ads (6)

Tool	Description
meta_ads.ads.list	List ads
meta_ads.ads.create	Create an ad
meta_ads.ads.update	Update an ad
meta_ads.ads.get	Get ad details
meta_ads.ads.pause	Pause an ad
meta_ads.ads.enable	Enable a paused ad

Creatives (6)

Tool	Description
meta_ads.creatives.create_carousel	Create a carousel creative (2-10 cards)
meta_ads.creatives.create_collection	Create a collection creative
meta_ads.creatives.list	List ad creatives
meta_ads.creatives.create	Create a standard ad creative
meta_ads.creatives.create_dynamic	Create a dynamic product ad creative
meta_ads.creatives.upload_image	Upload an image for use in creatives

Images (1)

Tool	Description
meta_ads.images.upload_file	Upload an image from local file

Insights (2)

Tool	Description
meta_ads.insights.report	Get performance report
meta_ads.insights.breakdown	Get breakdown report (age, gender, placement, etc.)

Audiences (5)

Tool	Description
meta_ads.audiences.list	List custom audiences
meta_ads.audiences.create	Create a custom audience
meta_ads.audiences.get	Get audience details
meta_ads.audiences.delete	Delete a custom audience
meta_ads.audiences.create_lookalike	Create a lookalike audience

Conversions API (3)

Tool	Description
meta_ads.conversions.send	Send a conversion event (generic)
meta_ads.conversions.send_purchase	Send a purchase event
meta_ads.conversions.send_lead	Send a lead event

Pixels (4)

Tool	Description
meta_ads.pixels.list	List pixels
meta_ads.pixels.get	Get pixel details
meta_ads.pixels.stats	Get pixel firing statistics
meta_ads.pixels.events	List pixel events

Analysis (6)

Tool	Description
meta_ads.analysis.performance	Analyze overall performance trends
meta_ads.analysis.audience	Analyze audience performance and overlap
meta_ads.analysis.placements	Analyze placement performance breakdown
meta_ads.analysis.cost	Analyze cost trends and efficiency
meta_ads.analysis.compare_ads	Compare performance across ads
meta_ads.analysis.suggest_creative	Suggest creative improvements based on data

Product Catalog (11)

Tool	Description
meta_ads.catalogs.list	List product catalogs
meta_ads.catalogs.create	Create a product catalog
meta_ads.catalogs.get	Get catalog details
meta_ads.catalogs.delete	Delete a catalog
meta_ads.products.list	List products in a catalog
meta_ads.products.add	Add a product to a catalog
meta_ads.products.get	Get product details
meta_ads.products.update	Update a product
meta_ads.products.delete	Delete a product
meta_ads.feeds.list	List catalog feeds
meta_ads.feeds.create	Create a catalog feed (URL + scheduled import)

Lead Ads (5)

Tool	Description
meta_ads.lead_forms.list	List lead forms (per Page)
meta_ads.lead_forms.get	Get lead form details
meta_ads.lead_forms.create	Create a lead form
meta_ads.leads.get	Get leads (per form)
meta_ads.leads.get_by_ad	Get leads (per ad)

Videos (2)

Tool	Description
meta_ads.videos.upload	Upload a video from URL
meta_ads.videos.upload_file	Upload a video from local file

Split Tests (4)

Tool	Description
meta_ads.split_tests.list	List A/B tests
meta_ads.split_tests.get	Get A/B test details and results
meta_ads.split_tests.create	Create an A/B test
meta_ads.split_tests.end	End an A/B test

Ad Rules (5)

Tool	Description
meta_ads.ad_rules.list	List automated rules
meta_ads.ad_rules.get	Get automated rule details
meta_ads.ad_rules.create	Create an automated rule (CPA alerts, auto-pause, etc.)
meta_ads.ad_rules.update	Update an automated rule
meta_ads.ad_rules.delete	Delete an automated rule

Page Posts (2)

Tool	Description
meta_ads.page_posts.list	List Facebook Page posts
meta_ads.page_posts.boost	Boost a Page post

Instagram (3)

Tool	Description
meta_ads.instagram.accounts	List connected Instagram accounts
meta_ads.instagram.media	List Instagram posts
meta_ads.instagram.boost	Boost an Instagram post

Search Console

Click to expand Search Console tools

Sites (2)

Tool	Description
search_console.sites.list	List verified sites
search_console.sites.get	Get site details

Analytics (4)

Tool	Description
search_console.analytics.query	Query search analytics data
search_console.analytics.top_queries	Get top search queries
search_console.analytics.top_pages	Get top pages by clicks/impressions
search_console.analytics.device_breakdown	Get performance breakdown by device
search_console.analytics.compare_periods	Compare search performance across time periods

Sitemaps (2)

Tool	Description
search_console.sitemaps.list	List sitemaps for a site
search_console.sitemaps.submit	Submit a sitemap

URL Inspection (1)

Tool	Description
search_console.url_inspection.inspect	Inspect a URL for indexing status

Rollback

Click to expand rollback tools

Cross-platform tools that inspect and apply the reversal plan for a previously-recorded action_log entry. Apply re-dispatches through the same MCP handler used for forward actions, so the reversal re-enters the full policy gate (auth, rate limit, input validation, allow-list).

Tool	Description
rollback.plan.get	Inspect the reversal plan for an action_log entry (supported / partial / not_supported), its operation + params, and any caveats. Read-only; does not execute.
rollback.apply	Execute the reversal plan for action_log[index]. Requires confirm=true as a literal boolean. Appends a new log entry tagged rollback_of=<index>; a second apply of the same index is refused. state_file is resolved strictly inside the MCP server's CWD — path traversal, symlink escape, and rollback.* self-recursion are all refused.

Analysis

Click to expand analysis tools

Cross-platform detection tools that operate on STATE.json's action_log history rather than on platform APIs directly.

Tool

Description

analysis.anomalies.check

Compare a campaign's current metrics against a median-based baseline built from action_log history. Returns severity-ordered anomalies — zero spend (CRITICAL), CPA spike (HIGH/CRITICAL, gated by 30+ conversions), CTR drop (HIGH/CRITICAL, gated by 1000+ impressions). Sample-size gates follow the mureo-learning skill's statistical-thinking rules. Returns baseline=null when history is shorter than min_baseline_entries (default 7); baseline_warning surfaces a parseable-but-corrupt STATE.json without silencing live zero-spend detection.

CLI

mureo setup claude-code    # One-command setup for Claude Code
mureo setup cursor         # Setup for Cursor
mureo auth status          # Check authentication status
mureo auth check-google    # Verify Google Ads credentials
mureo auth check-meta      # Verify Meta Ads credentials

Strategy Context

Two local files drive strategy-aware operations. Run /onboard to generate them interactively.

• STRATEGY.md -- Persona, USP, Brand Voice, Goals, Operation Mode. See docs/strategy-context.md.
• STATE.json -- Campaign snapshots, action log. Updated automatically by workflow commands.

Architecture

mureo/
├── __init__.py              # Package root
├── auth.py                  # Credential loading (~/.mureo/credentials.json + env vars + Meta token auto-refresh)
├── auth_setup.py            # Interactive setup wizard (OAuth + MCP config)
├── throttle.py              # Rate limiting (token bucket + rolling hourly cap)
├── _image_validation.py     # Image file validation utilities
├── google_ads/              # Google Ads API client (google-ads SDK wrapper)
│   ├── client.py            # GoogleAdsApiClient (8 Mixin: Ads, Keywords, Analysis, Creative, Diagnostics, Extensions, Media, Monitoring)
│   ├── mappers.py           # Response mapping to structured dicts
│   └── _*.py                # 8 Mixin modules (ads, keywords, analysis, extensions, diagnostics,
│                            #   creative, monitoring, media) + validators + classifiers
├── meta_ads/                # Meta Ads API client (15 Mixins, httpx-based)
│   ├── client.py            # MetaAdsApiClient (Campaigns, AdSets, Ads, Creatives, Audiences, Pixels,
│   │                        #   Insights, Analysis, Catalog, Conversions, Leads, PagePosts, Instagram,
│   │                        #   SplitTest, AdRules)
│   ├── mappers.py           # Response mapping to structured dicts
│   └── _*.py                # 15 Mixin modules (campaigns, ads, creatives, audiences, etc.)
├── search_console/          # Google Search Console API client (reuses Google OAuth2 credentials)
│   └── client.py            # SearchConsoleApiClient
├── analysis/                # Cross-platform analysis utilities
│   └── lp_analyzer.py       # Landing page analysis engine
├── context/                 # File-based context (STRATEGY.md, STATE.json)
│   ├── models.py            # Immutable dataclasses (StrategyEntry, StateDocument)
│   ├── strategy.py          # STRATEGY.md parser / renderer
│   ├── state.py             # STATE.json parser / renderer
│   └── errors.py            # Context-related errors
├── cli/                     # Typer CLI (setup + auth only)
│   ├── main.py              # Entry point (mureo command)
│   ├── setup_cmd.py         # mureo setup claude-code / cursor
│   └── auth_cmd.py          # mureo auth setup / status / check-*
└── mcp/                     # MCP server
    ├── __main__.py                        # python -m mureo.mcp entry point
    ├── server.py                          # MCP server setup (stdio transport)
    ├── _helpers.py                        # Shared handler utilities
    ├── tools_google_ads.py                # Google Ads tool definitions (aggregator)
    ├── _tools_google_ads_*.py             # Tool definition sub-modules
    ├── _handlers_google_ads.py            # Google Ads base handlers
    ├── _handlers_google_ads_extensions.py # Extensions handlers
    ├── _handlers_google_ads_analysis.py   # Analysis handlers
    ├── tools_meta_ads.py                  # Meta Ads tool definitions (aggregator)
    ├── _tools_meta_ads_*.py               # Tool definition sub-modules
    ├── _handlers_meta_ads.py              # Meta Ads base handlers
    ├── _handlers_meta_ads_extended.py     # Extended handlers
    ├── _handlers_meta_ads_other.py        # Other handlers
    ├── tools_search_console.py            # Search Console tool definitions
    └── _handlers_search_console.py        # Search Console handlers

Design principles:

• No database -- all state is either in the ad platform APIs or in local files (STRATEGY.md, STATE.json).
• No LLM dependency -- mureo does not embed an LLM. Inference, planning, and decision-making are the agent's responsibility.
• Immutable data models -- all dataclasses use frozen=True to prevent accidental mutation.
• Credentials stay local -- loaded from ~/.mureo/credentials.json or environment variables. Never sent anywhere except the official ad platform APIs.

Development

git clone https://github.com/logly/mureo.git && cd mureo
pip install -e ".[dev]"
pytest tests/ -v                              # run tests
pytest --cov=mureo --cov-report=term-missing  # with coverage
ruff check mureo/ && black mureo/ && mypy mureo/  # lint & format

Python 3.10+ required. See CONTRIBUTING.md for full development guidelines.

License

Apache License 2.0