DataForSEO MCP by InsightfulPipe

MCP Compatible Insightful Pipe License

Connect DataForSEO to AI assistants: SERP, keyword, backlink and AI search visibility data.

Part of the Insightful Pipe MCP Server Collection — use DataForSEO from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

MCP Server URL

https://dataforseo.insightfulmcp.com/

What is DataForSEO MCP?

DataForSEO MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Access SERP results, backlink analysis, keyword research, domain analytics, on-page SEO audits, content analysis, and AI optimization insights.

Installation

Claude

1. Copy the MCP Server URL: https://dataforseo.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://dataforseo.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http dataforseo https://dataforseo.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "dataforseo": {
      "url": "https://dataforseo.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

82 actions: 82 read, 0 write.

Read Actions (82)

Show all 82 read actions

Action	Description
ai_opt_chatgpt_locations	Get available locations for ChatGPT scraping
ai_opt_chatgpt_scraper	Scrape ChatGPT responses for specific queries
ai_opt_kw_locations_and_languages	Get available locations and languages for AI optimization keyword data
ai_opt_kw_search_volume	Get AI-optimized keyword search volume data reflecting usage in AI LLMs
ai_opt_llm_mentions_aggregated	Get aggregated LLM mentions metrics for keyword/domain mentions
ai_opt_llm_mentions_cross_aggregated	Get cross-aggregated LLM mentions metrics across domains
ai_opt_llm_mentions_filters	Get available filter fields and operators for LLM Mentions endpoints
ai_opt_llm_mentions_locations	Get available locations and languages for LLM mentions
ai_opt_llm_mentions_search	Search for LLM mentions of domains or keywords across AI platforms
ai_opt_llm_mentions_top_domains	Get top domains mentioned in LLM responses
ai_opt_llm_mentions_top_pages	Get top pages mentioned in LLM responses
ai_opt_llm_models	List available LLM models for AI optimization analysis
ai_opt_llm_response	Get structured LLM response from a specific AI model
backlinks_anchors	Get anchor text data for backlinks pointing to a target
backlinks_available_filters	Get available filter fields and operators for Backlinks endpoints
backlinks_backlinks	Get a list of backlinks for a domain, subdomain, or page
backlinks_bulk_backlinks	Get backlink counts in bulk for multiple targets
backlinks_bulk_new_lost_backlinks	Track new and lost backlinks in bulk for multiple targets
backlinks_bulk_new_lost_referring_domains	Track new and lost referring domains in bulk
backlinks_bulk_pages_summary	Get pages summary data in bulk
backlinks_bulk_ranks	Get domain rank data in bulk for multiple targets
backlinks_bulk_referring_domains	Get referring domain counts in bulk for multiple targets
backlinks_bulk_spam_score	Get spam scores in bulk for multiple targets
backlinks_competitors	Find competitor domains by shared backlink profiles
backlinks_domain_intersection	Find common referring domains between multiple targets
backlinks_domain_pages	Get pages with backlinks on a domain
backlinks_domain_pages_summary	Get a summary of pages with backlinks on a domain
backlinks_page_intersection	Find common backlinks between multiple pages
backlinks_referring_domains	Get referring domains pointing to a target
backlinks_referring_networks	Get referring networks (IP ranges) for backlinks
backlinks_summary	Get a backlinks summary overview for a domain/subdomain/page
backlinks_timeseries_new_lost_summary	Get new and lost backlinks data over time
backlinks_timeseries_summary	Get historical backlink data over time
business_listings_available_filters	Get available filter fields and operators for Business Listings endpoints
business_listings_search	Search business listings on Google Maps by name, category, or location
content_analysis_phrase_trends	Analyze phrase trends and popularity in content over time
content_analysis_search	Search content mentions and citations for a keyword with sentiment analysis
content_analysis_summary	Get an overview of content citation data for a keyword
domain_technologies	Detect technologies used on a domain (CMS, analytics, frameworks, etc.)
domain_technologies_available_filters	Get available filter fields and operators for Domain Technologies endpoints
domain_whois_available_filters	Get available filter fields and operators for WHOIS endpoints
domain_whois_overview	Get WHOIS data enriched with backlink stats, ranking, and traffic info
kw_dataforseo_trends_demography	Get demographic breakdown for keyword trends
kw_dataforseo_trends_explore	Explore DataForSEO Trends data for keyword popularity over time
kw_dataforseo_trends_subregion_interests	Get subregion interest data for keyword trends
kw_google_ads_locations	List available locations for Google Ads keyword data
kw_google_ads_search_volume	Get search volume, CPC, and competition data from Google Ads for specified keywords
kw_google_trends_categories	Get available Google Trends categories
kw_google_trends_explore	Explore Google Trends data for keywords
labs_available_filters	Get available filter fields and operators for DataForSEO Labs endpoints
labs_bulk_keyword_difficulty	Get keyword difficulty scores in bulk for up to 1000 keywords
labs_bulk_traffic_estimation	Get bulk traffic estimation for up to 1000 domains
labs_competitors_domain	Find competitor domains based on shared organic keywords with ranking and traffic overview
labs_domain_intersection	Find common keywords between multiple domains
labs_domain_rank_overview	Get ranking and traffic data from organic and paid search for a domain
labs_historical_keyword_data	Get historical keyword data over time
labs_historical_rank_overview	Get historical domain ranking data over time
labs_historical_serp	Get historical Google SERPs collected within a specified time frame for a keyword
labs_keyword_ideas	Generate relevant keyword ideas based on seed keywords
labs_keyword_overview	Google keyword overview: CPC, competition, search volume, search intent, monthly searches
labs_keyword_suggestions	Get long-tail keyword suggestions based on a seed keyword
labs_keywords_for_site	Get keywords for which a domain or page ranks in Google organic results
labs_page_intersection	Find common keywords between multiple pages
labs_ranked_keywords	Get all keywords a domain ranks for with positions and traffic estimates
labs_related_keywords	Get keywords related to a seed keyword with search volume and SERP data
labs_relevant_pages	Find the most relevant pages for specified keywords
labs_search_intent	Analyze search intent for a list of keywords (informational, navigational, commercial, transactional)
labs_serp_competitors	Find competitors in SERP for specific keywords
labs_subdomains	Get subdomains of a target domain with ranking data
labs_top_searches	Get top searches by volume in a region
onpage_content_parsing	Parse and analyze webpage content for SEO metrics
onpage_instant_pages	Get instant page crawl results with on-page SEO metrics and optimization details
onpage_lighthouse	Get Google Lighthouse performance, accessibility, SEO, and best practices scores
serp_bing_organic	Get organic Bing SERP results for a keyword
serp_google_organic	Get organic Google SERP results for a keyword
serp_locations	List available locations for SERP queries
serp_yahoo_organic	Get organic Yahoo SERP results for a keyword
serp_youtube_locations	List available locations for YouTube SERP queries
serp_youtube_organic	Get organic YouTube search results for a keyword
serp_youtube_video_comments	Get YouTube video comments
serp_youtube_video_info	Get detailed YouTube video information (metadata, stats, description)
serp_youtube_video_subtitles	Get YouTube video subtitles/captions

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"What's the US search volume for "google ads mcp"?"

"Get a backlink summary for example.com"

"Which domains are mentioned most in AI answers about "project management software"?"

Pricing

The DataForSEO MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for SEO and marketing — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.

• Google Search Console MCP
• Bing Webmaster Tools MCP
• PageSpeed Insights MCP

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

---

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.