Geo Audit

Lightweight MCP server for GEO (Generative Engine Optimization) site audits. Checks 31 signals across 6 pillars — Technical Crawlability, Content Structure, Schema & Metadata, E-E-A-T, Citation Readiness, and Governance — and returns a score, pillar breakdowns, and an actionable fix prompt.

This server provides one tool only:

geo_site_audit

Output format

{
  "score": 72,
  "pillars": {
    "technical": { "pass": 4, "fail": 1, "warn": 0, "na": 0, "total": 5, "pct": 80 },
    "content": { "pass": 3, "fail": 0, "warn": 1, "na": 0, "total": 4, "pct": 88 },
    "schema": { "pass": 2, "fail": 1, "warn": 1, "na": 0, "total": 4, "pct": 63 },
    "eeat": { "pass": 4, "fail": 1, "warn": 2, "na": 0, "total": 7, "pct": 71 },
    "citations": { "pass": 6, "fail": 1, "warn": 3, "na": 0, "total": 10, "pct": 75 },
    "governance": { "pass": 1, "fail": 0, "warn": 0, "na": 0, "total": 1, "pct": 100 }
  },
  "checks": [
    { "id": "T1", "pillar": "technical", "title": "Page reachable over HTTPS", "status": "pass", "message": "Page returned HTTP 200." },
    { "id": "B1", "pillar": "content", "title": "Answer-first opening mentions brand", "status": "fail", "message": "Add a 2–3 sentence opening that names your brand...", "evidence": "Welcome to our platform..." }
  ],
  "fixPrompt": "You are improving GEO readiness for MyBrand...",
  "summary": "- [Content] Improve heading hierarchy...",
  "stats": { "words": 1523, "headings": 14, "externalLinks": 8, "jsonLdBlocks": 2 },
  "auditedUrl": "https://example.com/page"
}

What each part means

Field	Description
score	Overall GEO readiness score (0–100), weighted across 6 pillars
pillars	Per-pillar pass/fail/warn counts and percentage
checks	All 31 individual check results with status, message, and evidence
fixPrompt	Actionable fix prompt — paste into Claude, Cursor, or your site editor
summary	Human-readable summary (LLM-generated if OPENAI_API_KEY is set, else auto-generated)
stats	Page-level statistics: word count, headings, external links, JSON-LD blocks
auditedUrl	The normalized URL that was audited

BYOK

This server uses your own API keys. Usage and billing are tied to your provider accounts. No API key is strictly required — the audit runs fully offline using static HTML analysis. Optionally set OPENAI_API_KEY for LLM-powered summary.

Required environment variables

Variable	Required	Description
OPENAI_API_KEY	Optional	OpenAI API key for LLM-generated audit summary. Without it, the summary is auto-generated from check results.
OPENAI_BASE_URL	Optional	Custom OpenAI-compatible endpoint (default: https://api.openai.com/v1).
OPENAI_HTTPS_PROXY	Optional	HTTPS proxy URL for OpenAI API calls (e.g. http://127.0.0.1:7890).
WEBSITE_HTTPS_PROXY	Optional	HTTPS proxy URL for fetching the target website.

Quick Start

npm install
npm run build

MCP Config Example

Claude Desktop (claude_desktop_config.json)

{
  "mcpServers": {
    "geo-audit-mcp": {
      "command": "node",
      "args": ["<ABSOLUTE_PATH>/geo-audit-mcp/dist/index.js"],
      "env": {
        "OPENAI_API_KEY": "<YOUR_OPENAI_API_KEY>"
      }
    }
  }
}

Cursor / Windsurf / Other MCP clients

{
  "mcpServers": {
    "geo-audit-mcp": {
      "command": "node",
      "args": ["<ABSOLUTE_PATH>/geo-audit-mcp/dist/index.js"],
      "env": {
        "OPENAI_API_KEY": "<YOUR_OPENAI_API_KEY>",
        "OPENAI_HTTPS_PROXY": "http://127.0.0.1:7890"
      }
    }
  }
}

Tool Input

{
  "url": "https://example.com/pricing",
  "brand_name": "Example",
  "page_type": "product"
}

Parameter	Required	Description
url	Yes	Full URL to audit. Must start with https:// or http://.
brand_name	No	Brand name — improves the accuracy of the opening-content check (B1).
page_type	No	Hint: homepage, product, or article. Auto-detected from URL path if omitted.

What gets checked (31 signals, 6 pillars)

Technical Crawlability (5 checks)

T1–T5: HTTPS reachability, AI crawler robots.txt rules, llms.txt presence, readable text without JavaScript, canonical URL.

Content Structure (4 checks)

B1–B4: Answer-first brand mention, heading hierarchy, paragraph chunking, quotable blocks (lists/FAQ).

Schema & Metadata (4 checks)

C1–C4: Title + meta description, Organization/WebSite JSON-LD, page-type structured data, FAQPage schema.

E-E-A-T (7 checks)

E1–E7: Author/entity signals, visible byline, About/Contact links, Organization JSON-LD with sameAs, Privacy/Terms links, authority review links, publication date.

Citation Readiness (10 checks)

R1–R10: External reference links, authoritative review domains, link diversity, in-content links, citable blocks, quotable facts, source attribution, entity sameAs, page citability score, citation-ready passage ratio.

Governance (1 check)

G1: Sitemap reachability.

Notes

• The audit fetches the target page via direct HTTP request (with browser-like User-Agent). Some sites with aggressive bot protection may block the request.
• The audit is stateless — no data is stored or logged.
• SSRF protection is built in: internal IPs, localhost, and cloud metadata endpoints are blocked.
• If OPENAI_API_KEY is set, the summary uses GPT-4.1-mini by default. Set OPENAI_MODEL to override.
• Fix prompts are designed to be pasted directly into Claude, Cursor, or your site editor — they target HTML, meta tags, and JSON-LD only.
• Never commit real credentials into git. Use env vars only.

Built by gptmelo.com — the GEO brand monitor for ChatGPT.