IMPACT B2B Positioning

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

Phase	Component	Key Question
I	IDENTIFY Champions	Who are your ideal customers and internal advocates?
M	MAP Reality & Alternatives	What's the competitive landscape and status quo?
P	PINPOINT Unique Value	What makes you genuinely different and valuable?
A	ANCHOR in Right Market	What context makes your value obvious?
C	CRAFT Core Message	How do you communicate this clearly and memorably?
T	TRANSLATE to Execution	How do you bring this to life across channels?

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

Installation

npx @shashwatgtmalpha/impact-mcp-server

Or install globally:

npm install -g @shashwatgtmalpha/impact-mcp-server

Tools Included

Tool	Description	Phase
impact_get_framework	Get IMPACT Framework documentation	All
impact_identify_champions	Analyze ideal customers and internal champions	I
impact_map_alternatives	Map competitive landscape and alternatives	M
impact_pinpoint_value	Discover unique differentiation	P
impact_anchor_market	Select optimal market category	A
impact_craft_message	Create positioning statements	C
impact_translate_execution	Plan tactical deployment	T
impact_full_audit	Complete positioning audit	All

Usage Examples

Example 1: Get Framework Overview

{
  "tool": "impact_get_framework",
  "arguments": {
    "component": "overview"
  }
}

Example 2: Identify Champions Analysis

{
  "tool": "impact_identify_champions",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies",
    "typical_deal_size": "$50K ARR",
    "sales_cycle": "3-6 months"
  }
}

Example 3: Craft Positioning Statement

{
  "tool": "impact_craft_message",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting",
    "target_customer": "VP Sales at B2B SaaS companies",
    "category": "Revenue Intelligence",
    "key_differentiator": "uses actual buyer behavior signals",
    "main_alternative": "spreadsheet forecasting",
    "key_benefit": "95% forecast accuracy"
  }
}

Example 4: Full Positioning Audit

{
  "tool": "impact_full_audit",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies with 50-500 employees",
    "current_positioning": "The AI forecasting platform for modern sales teams",
    "main_competitors": "Clari, Gong, spreadsheets",
    "biggest_challenge": "Differentiating from larger competitors"
  }
}

Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)
    └── Customer Intelligence Audit
    └── Competitive Analysis
            ↓
Week 3-4: Positioning Strategy (P + A)
    └── Value Pyramid Builder
    └── Beachhead Strategy
            ↓
Week 5-6: Core Message Development (C)
    └── Positioning Statement
    └── Message Hierarchy
            ↓
Week 7-8: Tactical Execution (T)
    └── Multi-Channel Deployment
    └── Sales Enablement

Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

• IMPACT (this server) - Positioning & Messaging
• EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)

Configuration

Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

Claude Code

Add to .mcp.json:

{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

Author

Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha

License

MIT

Links

• IMPACT Framework Notion Template
• EPIC Framework MCP Server
• GTM Alpha Consulting