Linkedin Engine

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2023: 0 replies from my DMs. 2026: my whole LinkedIn runs on one repo.

29 skills across three jobs, built from 7 source playbooks, wired to a 13-tool MCP layer and a 17-command CLI. The skills do the research, the writing, and the triage at machine speed. You keep your hand on every message that goes out.

/linkedin-post-writer        Draft a viral-ready post with 10 hook formulas
/linkedin-engager-analytics  See who engaged, ranked by ICP match
/linkedin-outreach           Find the buyer, draft the note, send (20/day cap)
/linkedin-sell-by-chat       Run the 6-message framework from warm to booked

Draft-first by design. Every skill drafts. You approve. Nothing posts or sends on its own. The optional send layer uses your own LinkedIn account and is hard-capped at 20 actions a day to keep new accounts safe. No scraping. No bots. No magic growth.

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The 60-second start

# 1. Add the engine to Claude Code
/plugin marketplace add styfinity/linkedin-engine
/plugin install linkedin-engine@styfinity

# 2. Build your brief once (ICP, voice, offer, buyer pains)
/linkedin-onboard

# 3. Write your first post
/linkedin-post-writer

That is the whole setup. A SessionStart hook loads your brief into every session from then on, so every skill writes in your voice, for your ICP, with your offer, without you re-explaining anything.

Want to try before you install? claude --plugin-dir ./linkedin-engine

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How the three parts chain

This is not 29 disconnected prompts. It is one loop that compounds: the content that earns attention feeds the warming list, the warming earns recognition, and the recognition is what makes the outreach land.

flowchart LR
    C["📝 CONTENT<br/>build authority"] --> A["👀 Audience<br/>engages your post"]
    A --> W["🔥 WARMING<br/>score + warm the ICP"]
    W --> O["✉️ OUTREACH<br/>open on a real signal"]
    O --> B(["📅 Booked calls"])
    A -. "warm list" .-> W
    B -. "proof + referrals" .-> C

    style C fill:#0E1B3C,stroke:#06B6D4,color:#fff
    style W fill:#0E1B3C,stroke:#06B6D4,color:#fff
    style O fill:#0E1B3C,stroke:#06B6D4,color:#fff
    style B fill:#06B6D4,stroke:#06B6D4,color:#06223a
    style A fill:#13224A,stroke:#7C3AED,color:#fff

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The 5 you will live in

Skill	What it does
/linkedin-post-writer	Drafts viral-ready posts using 10 proven hook formulas, 900 to 1,300 characters, every output shown as a draft before anything touches LinkedIn.
/linkedin-humanizer	Strips em-dashes, banned AI vocabulary, rule-of-three lists, and fake-candid openers out of any draft before you publish.
/linkedin-engager-analytics	Analyses who liked and commented on a post, returns your ICP match rate and the top 10 ICP-matching profiles, with an outreach note for each.
/linkedin-outreach	Finds decision-makers by title and seniority, drafts connection notes under 200 characters referencing something specific, and sends via the CLI, capped at 20 requests a day for new accounts.
/linkedin-sell-by-chat	Runs the 6-message framework from warm to booked. Qualifies over messages 3 and 4, introduces the offer only after they confirm the problem, and sends the calendar link only after they say yes.

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All 29 skills

📝 Content - build authority (10)

Command	What it does
/linkedin-post-writer	Viral-ready post, 10 hook formulas, drafted not posted
/linkedin-humanizer	Strips em-dashes, AI vocab, rule-of-three, fake-candid openers
/linkedin-hook-lab	Ten scored hook variants for one topic, picks the best two
/linkedin-carousel-writer	Turns a post into saveable carousel slides that mirror it
/linkedin-content-calendar	A week of 5 posts across the 5 revenue lanes
/linkedin-voice-profiler	Reads your past posts and DMs, builds your voice profile
/linkedin-comment-engine	Authority comments to leave on other people's posts
/linkedin-repurposer	One asset into a week of content
/linkedin-story-miner	Mines your work for anonymised, post-worthy proof
/linkedin-post-autopsy	Why a post over or under-performed, and the one fix

🔥 Warming - earn recognition before you message (8)

Command	What it does
/linkedin-engager-analytics	ICP match rate + top 10 ICP profiles from a post
/linkedin-warm-list-builder	A prioritised warming list from your ICP and signals
/linkedin-signal-stack	Five-plus signals per target so a message reads like homework
/linkedin-engage-plan	A multi-touch warming sequence per target, before any pitch
/linkedin-comment-warmer	Value-add comments on a target's posts to warm them
/linkedin-profile-auditor	Audits your own profile as a conversion asset
/linkedin-icp-definer	Defines and locks your ICP and disqualifiers
/linkedin-warm-tracker	One row per person, next action and due date, nothing leaks

✉️ Outreach - convert warm to booked (9)

Command	What it does
/linkedin-outreach	Finds decision-makers, drafts <200-char notes, sends (20/day cap)
/linkedin-sell-by-chat	The 6-message framework from warm to booked
/linkedin-connection-note	Two <200-char notes, each on a real specific hook
/linkedin-first-dm	Two <150-char first DMs for the moment they accept
/linkedin-reply-triager	Classifies every reply and routes it to the next move
/linkedin-objection-handler	Answer-first reframe that advances to a call
/linkedin-followup-adapter	The next message from the conversation state, not a timer
/linkedin-cold-reviver	A new-angle value bomb before a going-cold lead dies
/linkedin-booking-closer	Once they say yes, stop selling and book

🎛️ The conductors (2)

Command	What it does
/linkedin-onboard	Builds your whole brief in one pass (ICP + voice + offer + pains)
/linkedin-strategist	A virtual Head of LinkedIn: names the one constraint, sequences the skills

Plus a SessionStart hook that loads your brief into every session automatically.

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What is under the hood

flowchart TD
    Brief["🧠 linkedin-brief.md<br/>ICP · voice · offer · pains"] --> Skills
    subgraph Skills["29 Skills running in Claude Code"]
      direction LR
      Content["📝 10 Content"]
      Warming["🔥 8 Warming"]
      Outreach["✉️ 9 Outreach"]
    end
    Skills --> Approve{"✅ You approve<br/>every draft"}
    Approve --> CLI["⌨️ 17-command CLI"]
    Approve --> MCP["🔌 13-tool MCP layer"]
    CLI --> LI[("🔵 Your LinkedIn account<br/>hard cap: 20 actions / day")]
    MCP --> LI

    style Brief fill:#13224A,stroke:#7C3AED,color:#fff
    style Skills fill:#0A1024,stroke:#26396B,color:#9FB1D2
    style Approve fill:#0E1B3C,stroke:#10B981,color:#fff
    style CLI fill:#0E1B3C,stroke:#06B6D4,color:#fff
    style MCP fill:#0E1B3C,stroke:#06B6D4,color:#fff
    style LI fill:#06B6D4,stroke:#06B6D4,color:#06223a

The skills are the brain. They research, score, draft, and triage. They work with zero setup off pasted data, and they never touch your account on their own.

The CLI is the hands. 17 commands, dependency-free (Node 18+), dry-run by default. It pulls live data when you connect your own account, queues what the skills drafted, and sends under the daily cap.

li doctor               check connection, brief, and today's send budget
li engagers <post>      who engaged a post        li find --title .. --seniority ..
li queue connection ..  queue what the skills drafted
li send-connections --send    send, hard-capped at the daily limit
li tracker · li budget · li triage · li inbox · li log   ... and more (li help)

The MCP layer is the live wire. 13 tools, opt-in. Connect a LinkedIn MCP server with your own account and the skills go live: pull who engaged a post, a target's signals, your inbox, and send the actions you approve. Two of the 13 tools send anything, and both run through the same daily cap.

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The 7 source playbooks

The skills are the automation. The playbooks are the thinking they run on. Read them even if you never run a skill.

1. The Governing Principle - sell the operator, not the artefact
2. Post Anatomy and the 10 Hook Formulas
3. The Humanizer Rules - writing that does not read like AI
4. The Warming Doctrine - recognition before the message
5. The Harvest Playbook - viral post to booked call
6. Sell By Chat - the 6-message framework and setter discipline
7. The Conversion Architecture - the layered withhold

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The honest part

There is no compliant way to blast thousands of strangers, and LinkedIn bans accounts that move too fast. So this is built warm-first. The skills make the research, the writing, and the triage fast. You hold the judgment on which target, which message, which moment, and you approve every send. The send layer uses your own account, stays inside the limits, and caps you at 20 actions a day on a new account.

The skills are the easy part. Pointing them is the operator's job. That is the line where Styfinity lives.

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FAQ

Does this scrape LinkedIn or automate my account behind my back?

No. The skills work off data you give them. The send layer is opt-in, runs on your own LinkedIn session or your own provider key, is dry-run until you pass --send, and is hard-capped at 20 actions a day. Nothing happens that you did not approve.

Do I need the MCP layer or the CLI to get value?

No. All 29 skills run with zero setup. They draft posts, notes, DMs, comments, sequences, and triage off pasted data. The CLI and MCP layer are what turn drafts into a live loop once you are ready.

Will this guarantee me leads?

No, and anyone who promises that is selling you a banned account. This gives you reach and conversations at machine speed, aimed at the right people. The outcomes follow from who you choose and how you show up.

Can I use my own LinkedIn API provider?

Yes. The send layer targets a generic provider shape (Unipile by default) and every endpoint is overridable in config. See mcp/README.md.

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