AltoRank

An AI SEO content engine where every publish is somebody's decision.

It researches a keyword, writes the article, scores it, checks its claims, and publishes it to your CMS. Who decides that it ships is yours to choose per workspace: approve each draft by hand, or set a rule that publishes after a hold unless you hold it. Either way the approval is recorded under a named person, and the article is tracked after - indexing, rank, AI-search visibility.

Open source, the whole product. No feature-gated tier, no ee/ directory.

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Status: pre-launch

Read this before you invest time in it.

• No paying customers, no case studies. Nothing here has a growth figure attached to it, and that is on purpose.
• The CLI is publishable, not yet on npm. packages/altorank-cli bundles apps/web/scripts/cli.ts into an altorank binary (npx altorank auth whoami once it is published); until then, npm run cli from apps/web drives the same agent API from a checkout. skills/altorank/SKILL.md is the skill file a coding agent reads, and it does install with npx; see below.
• The hosted dashboard is what runs today. It works locally against your own Supabase and your own API keys.

If you want a finished product, wait. If you want to read how it works or run it yourself, everything is here.

The publishing decision

One gate, two ways through it. lib/publishing/core.ts refuses any article that is not approved (or scheduled with approved_by set), and nothing else in the code path writes live. What can write an approval:

• A person, from the editor (approveArticle), recorded as approved_by.
• A rule the workspace owner set (auto_approve, migration 079): the publish cron runs the same checks the Approve button runs - active plan, no unsourced figure, no failing audit item, SEO score at or above the floor - after a hold window (default 24h) during which the drafted email carries a one-click Hold. approved_by is whoever turned the rule on; approval_kind says auto. Held drafts carry the reason on their own row. See lib/publishing/auto-approve.ts.

What cannot write an approval: an agent. The MCP server and the agent API expose no publish or approve tool - not disabled, absent. See the comment at the top of apps/web/scripts/mcp.ts.

Competing tools ship the words "you stay in control" as copy. The difference is checkable here: every live row points at a person, by click or by rule.

What works today

Keyword research + SERP analysis	DataForSEO
Domain audit	9 readiness checks, crawl, PageSpeed
Article generation	research → draft → score → fact-check
Brand voice	per-workspace voice profiles
Publishing	13 destinations (below)
Locales	35 (apps/web/lib/seo/locales.ts)
Rank tracking	scheduled SERP checks
Search analytics	Google Search Console; Bing Webmaster Tools (clicks and impressions per day)
AI visibility	whether AI answers name you, and who they name instead

Publishing destinations (apps/web/lib/cms/adapter.ts) — thirteen adapters covering ten CMS platforms; WordPress is reachable two ways, and git and webhook are publishing targets rather than CMSs. Framer, Ghost, git, HubSpot, Magento, Notion, Shopify, Webflow, webhook, Wix, WooCommerce, WordPress, and the WordPress plugin — a second, recommended route to WordPress that installs a plugin and takes a per-site token instead of an application password (apps/web/lib/cms/wordpress-plugin.ts), which is why WordPress appears twice.

Install the skill

npx skills add AltoRank/altorank

That puts skills/altorank/SKILL.md where Claude Code, Cursor, Codex, Copilot, Windsurf, Gemini CLI, Cline and the other agents the skills CLI supports will read it. The skill teaches an agent to drive the agent API (/api/agent/v1): preflight the key, check a site's readiness, list or suggest keywords, generate a draft into a human's review queue, edit a draft by find-and-replace, move the content plan. It never publishes, approves or deletes; the API has no such calls.

It needs an API key, created at /settings/api-keys in the dashboard and exported as ALTORANK_API_KEY. Self-hosted installs also set ALTORANK_BASE_URL. skills/altorank/commands/ holds five thin slash commands for the common calls; the skills CLI does not register slash commands, so copy them into .claude/commands/ (Claude Code) or your agent's equivalent if you want them.

Running it

Requires Node 22+, and a Supabase project (local via Docker, or hosted). The full deployment story, hosted and self-hosted, is in docs/deploy.md; the Cloudflare assessment is in docs/deploy-cloudflare.md.

npm install
cp docker/.env.example apps/web/.env.local   # every variable, with what each one enables
npm run dev

Four things are genuinely required before it will run: your Supabase URL and its two keys, an ANTHROPIC_API_KEY, and an ENCRYPTION_KEY (openssl rand -hex 32). Add DATAFORSEO_LOGIN / DATAFORSEO_PASSWORD for keyword volume and rank tracking; without them those steps skip rather than fail. Everything else in the example file is optional and each one disables exactly one feature. The file says which.

Other entry points:

npm run mcp      # MCP server, for driving the engine from an AI assistant
npm run test     # vitest
npm run smoke    # research → prompt → model → fact check, against real APIs

and from apps/web:

npm run cli -- --help        # the agent API from a shell; auth with ALTORANK_API_KEY
npm run readiness -- <domain>  # the agent-readiness checks on their own

Hosted MCP endpoint

The same tools are served at /api/mcp (Streamable HTTP) by the running app, so an MCP client adds one URL as a connector instead of running the stdio server: https://app.altorank.co/api/mcp on the hosted install, or your own origin when you self-host. Authentication is a bearer token, either an API key from /settings/api-keys or the token the built-in OAuth flow issues:

• discovery at /.well-known/oauth-authorization-server and /.well-known/oauth-protected-resource/api/mcp
• dynamic client registration at /api/oauth/register (public clients, PKCE S256 only)
• consent at /oauth/authorize, owner or admin only, write scope opt-in
• token at /api/oauth/token, authorization-code grant, no refresh token

The token a connector receives is an api_keys row (migration 080), so it is listed, expires and is revoked on /settings/api-keys like any other key. Claude Code registers it with claude mcp add --transport http altorank https://app.altorank.co/api/mcp; ChatGPT and Claude.ai take the same URL as a custom connector.

Neither the CLI nor the MCP server can approve an article or delete anything — not by configuration, but because the agent API has no such call and no DELETE handler at all. Nor can either of them publish: the single endpoint that reaches a CMS is POST /articles/{id}/retry-publish, which re-runs a publish that a human already approved and that then failed. An article in draft or review is refused, and the refusal tells the caller to hand it to a person (apps/web/app/api/agent/v1/articles/[id]/retry-publish/route.ts:13-35).

Database

apps/web/supabase/ carries a config.toml and the numbered migrations, which apply in order. With the Supabase CLI:

cd apps/web
supabase start      # local Postgres + auth, prints the URL and keys for .env.local
supabase db push    # applies the migrations

Against a hosted project, supabase link --project-ref <ref> first, then supabase db push. The app will not get far without the migrations: every query targets tables they create.

docker/ has a container setup if you would rather not run Node directly.

Layout

apps/web/               the engine and dashboard (Next.js)
  app/(dashboard)/      dashboard routes
  lib/audit/            domain analysis, readiness checks
  lib/seo/              recommendations, scoring, locales, topical profile
  lib/content/          generation (one implementation, shared by route + cron)
  lib/ai/               fact checking
  lib/cms/              13 publishing adapters
  lib/geo/              AI-answer visibility
  scripts/mcp.ts        MCP server
  scripts/cli.ts        CLI over /api/agent/v1
skills/altorank/        the skill file a coding agent reads (`npx skills add AltoRank/altorank`)
packages/altorank-cli/  npm package `altorank`: bundles scripts/cli.ts into a bin
docker/                 container setup for self-hosting
tools/agent-readiness/  standalone agent-readiness scanner

The marketing site (altorank.co) lives in its own private repository, AltoRank/altorank-marketing. It moved out of this tree on 2026-09-06 so the product stays open while positioning and pricing copy do not. Nothing here imports it; the two are coupled only by the plan limits noted in apps/web/lib/stripe.ts and apps/web/lib/billing/quota.ts, which must be changed in both places together.

Two conventions worth knowing before you send a patch:

1. Never render an unknown as zero. A number nobody measured, displayed as a measurement, is a fabricated claim even when no human typed it. Use number | null, render an em dash, and average only over rows that have a value.
2. One implementation per behaviour. Generation lives in lib/content/generate.ts; the streaming route and the cron both call it. Resist the second copy.

Licence

GNU AGPL-3.0-only. Full text in LICENSE.

In practice: self-host it, run it for your own clients, commercially, and you owe nothing and publish nothing. The one obligation only reaches people rebuilding the product. If you modify the source and offer that modified version to others over a network, your changes have to be shared back under the same licence.

Running an agency on it is free and unencumbered. Relaunching a modified copy as a closed competing service is not.

Contributing

Issues and pull requests are welcome. Two things that will get a patch rejected regardless of how good the code is:

• Adding a way to publish that is not attributable to a person - a click, or a rule a named member set and can veto. An agent-triggered publish is the canonical example.
• Adding a claim the repository cannot support. If grep cannot find the feature, the README does not get to mention it.