Awesome Social Media Skills

License: MIT PRs Welcome

A curated collection of AI agent skills, workflows, prompts, tools, and integrations for researching, creating, repurposing, publishing, and growing social-media content.

Build a social-media agent that can go from idea → research → content → approval → publishing → analytics.

Idea
  ↓
Research
  ↓
Content strategy
  ↓
Create content
  ↓
Review and approve
  ↓
Publish or schedule
  ↓
Analyze performance
  ↓
Improve future content

Jump to: Why this exists · Quick start · Browse by workflow · Browse by platform · Featured skills · Agent workflows · Skill categories · Agent compatibility · Add your skill · Publish with ReplyNodes · Community

Why this exists

Most AI agent skill collections are scattered across gists, prompt libraries, and one-off repos, and most social-media prompt content is generic ("write a viral post") rather than structured enough for an agent to execute reliably. This repository is a single, portable place for skills that cover the whole social-media content lifecycle — not just "write a caption" — in a consistent format any agent can read.

Every skill follows the same structure (templates/SKILL.md): clear purpose, defined inputs, specific instructions, a defined output format, a real example, and explicit quality checks. That consistency is what makes skills portable across Claude Code, Codex, OpenClaw, and other agent runtimes, and MCP-based tool chains.

What can AI social-media agents do?

An agent built from these skills can move through the full content lifecycle, closing the loop back into research so each cycle improves on the last:

flowchart LR
    R[Research] --> S[Content strategy]
    S --> C[Create content]
    C --> V[Review & approve]
    V --> P[Publish or schedule]
    P --> A[Analyze performance]
    A -.-> R

Individually, agents built on these skills can: extract a brand voice from existing content, research real audience pain points, turn one video or article into a week of platform-native posts, draft content and hand it to a human for approval, and analyze what published to inform what to make next. See Complete agent workflows for full walkthroughs.

Quick start

1. Browse a skill category below, or search skills/ for something specific.
2. Copy the skill's markdown into your agent's system prompt, skill directory, or tool description — see Agent compatibility for runtime-specific notes.
3. Supply the inputs the skill lists, and let your agent follow its instructions.
4. Chain skills into a workflow — see Complete agent workflows for tested sequences, or docs/use-cases.md for more.

Browse by workflow

Stage	Category	Covers
Plan	Content Strategy	Brand voice, pillars, calendars, briefs, launch planning
Research	Research	Audience pain points, idea validation, claim verification
Create	Writing	Platform-native post writing, hooks, storytelling
Create	Video	Short-form hooks, video scripts, long-form clip planning
Create	Images and Creative	Carousel and single-graphic visual structure
Repurpose	Content Repurposing	Video/blog to social, multi-platform adaptation
Publish	Publishing	Quality review, approval, cross-platform formatting
Analyze	Analytics and Optimization	Experiment design, performance analysis, weekly review
Engage	Engagement and Community	Comment analysis, reply drafting

Browse by platform

Skills tagged for each platform, via their frontmatter platforms field:

Platform	Where to look
X / Twitter	X Thread Creator, Multi-Platform Content Adapter
LinkedIn	LinkedIn Thought-Leadership Writer, Carousel Content Designer
Instagram	Carousel Content Designer, Multi-Platform Content Adapter
TikTok	Short-Form Video Hook Generator, Video Script Writer
YouTube	Video Script Writer, YouTube-to-Social Repurposer, Long-Form to Clips Planner
Threads	Multi-Platform Content Adapter
Reddit	Multi-Platform Content Adapter (see its Reddit-specific norms)
Facebook	Multi-Platform Content Adapter
Bluesky	Multi-Platform Content Adapter
Mastodon	Multi-Platform Content Adapter

Cross-platform formatting and queuing for all of the above happens in Cross-Platform Publishing Formatter.

Featured skills

Skills that are broadly useful as a starting point, regardless of what you're building:

• Brand Voice Extractor — turns sample content into a reusable voice profile every other writing skill can use
• Audience Pain-Point Researcher — grounds content decisions in real signal instead of guesses
• YouTube-to-Social Repurposer — the highest-leverage repurposing skill for anyone already making video
• Content Quality Reviewer — the approval gate every workflow in this repo routes through

Complete agent workflows

Full skill sequences with walkthroughs, in examples/:

• Content pipeline — draft, human approval, publish
• YouTube to social — one video into a week of posts
• Blog to social — one article into a thread, post, and carousel
• Agent content calendar — research a niche into a scheduled calendar

More combinations, including product launches and performance-driven iteration, are in docs/use-cases.md.

What can you build?

• An agent that turns one YouTube video into a week of social posts
• An agent that researches a niche and creates a content calendar
• An agent that turns product updates into platform-specific content
• An agent that maintains a consistent brand voice across contributors
• An agent that drafts content, requests human approval, and schedules publishing
• An agent that analyzes performance and improves future content

None of these are guarantees of a specific outcome — they're patterns for assembling skills into a working pipeline. What each pipeline produces depends on the inputs and source material you give it.

Skill categories

Category	Skills	Description
Content Strategy	5	Brand voice, pillars, calendars, briefs, launch planning
Research	3	Pain points, idea validation, claim verification
Writing	3	Platform-native writing and storytelling
Video	3	Hooks, scripts, and clip planning for short- and long-form video
Images and Creative	2	Carousel and single-graphic visual structure
Content Repurposing	3	Video/blog to social, multi-platform adaptation
Publishing	2	Review, approval, cross-platform formatting
Analytics and Optimization	3	Experiments, performance insight, weekly review
Engagement and Community	2	Comment analysis, reply drafting

26 skills today. See docs/quality-standards.md for what Featured, Verified, and Community labels mean as this grows.

A machine-readable index.json is generated from every skill's frontmatter (via scripts/generate_index.py) and validated in CI — useful if you're building search, a website, or tooling on top of this repository instead of browsing it by hand.

Agent compatibility

Skills are plain markdown with structured frontmatter — not tied to one agent runtime. Compatibility labels describe whether a skill's format is ready to use as-is in a given environment; they are not claims of official support or endorsement by that agent's maintainers.

Label	Meaning
agent-agnostic	Plain instructions, usable in any agent's context
claude-code-compatible	Structured for Claude Code skill conventions
codex-compatible	Structured for Codex-based agent conventions
openclaw-compatible	Structured for OpenClaw's skill conventions
mcp-compatible	References or assumes MCP tool calls (e.g. publishing/scheduling)

Full details: docs/agent-compatibility.md.

Add your skill

1. Copy templates/SKILL.md into skills/<category>/.
2. Follow docs/skill-format.md for what belongs in each section, and docs/submission-guide.md for the full walkthrough.
3. Add it to that category's README table.
4. Open a pull request using the template — see CONTRIBUTING.md for acceptance criteria and the disclosure requirement for commercial submissions.

Also welcome: workflows, prompts, MCP servers, tools, and integrations — see CONTRIBUTING.md for how to submit each.

Publish with ReplyNodes

These skills help agents research and create content. Publishing — actually posting or scheduling it — is a separate concern, kept intentionally decoupled so any scheduling tool or MCP-compatible publishing layer can sit downstream of Cross-Platform Publishing Formatter.

ReplyNodes is one such layer: it provides publishing and scheduling for agents through APIs and an MCP server (@replynodes/mcp on npm), so an agent that has drafted and had content approved using the skills above can hand it off to be published or scheduled without a manual copy-paste step.

Research
  ↓
Create content
  ↓
Review
  ↓
Approve
  ↓
Publish or schedule with ReplyNodes
  ↓
Analyze results

ReplyNodes is optional. Every skill and workflow in this repository is useful without it — this section exists because publishing is a real step in the lifecycle this repo covers, and ReplyNodes is the specific tool we build and can speak to directly.

See docs/mcp-quickstart.md for a technical walkthrough — setup, available tools, and where it fits relative to the publishing skills above.

Community

Featured Skill: Brand Voice Extractor — the skill most other writing skills in this repo depend on.

Featured Workflow: YouTube to social — the highest-leverage starting point if you already publish video.

Skill of the Week: rotated manually by maintainers; see open issues for the current pick and nominate one by opening an issue.

Contributing: see CONTRIBUTING.md — most submissions are a single pull request adding one file plus a table row. First-time contributors are welcome; issues labeled good-first-issue (once tagged) are a good place to start.

Questions or ideas: open a discussion or issue.

This repository does not publish fabricated stars, testimonials, or adoption numbers, and doesn't intend to start.

License

MIT — skills, docs, and templates in this repository are free to use, adapt, and redistribute. Individual submitted tools and integrations may carry their own license; check the entry before assuming MIT applies to a linked third-party project.