Social Publisher

Automate multi-platform social media publishing with intelligent scheduling, platform-specific optimization, and centralized content management. Based on n8n workflows like PostPulse.

Overview

This skill enables:

• One-click publishing to multiple platforms
• Platform-specific caption optimization
• Automated scheduling workflows
• Content tracking and analytics
• AI-powered caption generation

---

Supported Platforms

Platform	Content Types	Best Posting Times
TikTok	Video (9:16)	7am, 12pm, 7pm
Instagram	Reels, Posts, Stories	11am-1pm, 7-9pm
YouTube	Shorts, Videos	2-4pm (Thu-Sat)
LinkedIn	Posts, Articles, Videos	8-10am (Tue-Thu)
Twitter/X	Text, Images, Video	9am, 12pm, 5pm
Facebook	Posts, Reels, Stories	1-4pm
Threads	Text, Images	7am-9am
Pinterest	Pins, Idea Pins	8-11pm (Sat)

---

Publishing Workflow

Workflow: Google Drive → Multi-Platform

┌──────────────┐    ┌──────────────┐    ┌──────────────┐
│ Google Drive │───▶│ Detect New   │───▶│ Generate     │
│ (Video)      │    │ File         │    │ AI Captions  │
└──────────────┘    └──────────────┘    └──────────────┘
                                               │
         ┌─────────────────────────────────────┼─────────────────────────────────────┐
         │                                     │                                     │
         ▼                                     ▼                                     ▼
┌──────────────┐                    ┌──────────────┐                    ┌──────────────┐
│ TikTok       │                    │ Instagram    │                    │ YouTube      │
│ (Casual)     │                    │ (Polished)   │                    │ (SEO-rich)   │
└──────────────┘                    └──────────────┘                    └──────────────┘
         │                                     │                                     │
         └─────────────────────────────────────┼─────────────────────────────────────┘
                                               │
                                               ▼
                                    ┌──────────────┐
                                    │ Track in     │
                                    │ Airtable     │
                                    └──────────────┘

n8n Configuration

workflow: "Multi-Platform Video Publisher"

trigger:
  type: google_drive
  event: file_created
  folder: "/Ready to Publish"
  file_types: [mp4, mov]

steps:
  1. get_video_metadata:
      extract: [filename, duration, size]
      
  2. generate_captions:
      provider: openai
      model: gpt-4
      prompts:
        tiktok: |
          Create a TikTok caption for video: {filename}
          Style: Casual, trendy, emoji-friendly
          Include: 3-5 hashtags
          Max: 100 characters
          
        instagram: |
          Create an Instagram Reel caption for: {filename}
          Style: Engaging, slightly longer
          Include: Story element, 5-10 hashtags
          Max: 150 characters (first line hook)
          
        youtube: |
          Create a YouTube Shorts title and description
          Title: SEO-optimized, engaging (60 chars)
          Description: Keywords, 2-3 sentences
          
        linkedin: |
          Create a professional LinkedIn post for: {filename}
          Style: Professional, thought leadership
          Include: Industry insights, CTA
          
  3. publish_parallel:
      tiktok:
        caption: "{tiktok_caption}"
        schedule: optimal_time
        
      instagram:
        type: reel
        caption: "{instagram_caption}"
        cover_image: auto_detect
        
      youtube:
        type: short
        title: "{youtube_title}"
        description: "{youtube_description}"
        visibility: public
        
      linkedin:
        content: "{linkedin_caption}"
        visibility: public
        
  4. track_results:
      platform: airtable
      base: "Content Tracker"
      record:
        video_name: "{filename}"
        platforms: [tiktok, instagram, youtube, linkedin]
        publish_time: "{timestamp}"
        status: "published"
        links: ["{tiktok_url}", "{ig_url}", "{yt_url}", "{li_url}"]
        
  5. notify:
      slack:
        channel: "#content-published"
        message: |
          ✅ Video published to all platforms!
          📹 {filename}
          🔗 TikTok: {tiktok_url}
          🔗 Instagram: {ig_url}
          🔗 YouTube: {yt_url}
          🔗 LinkedIn: {li_url}

---

Platform-Specific Optimization

Caption Adaptation

caption_templates:
  original: "5 productivity hacks that changed my life"
  
  tiktok:
    style: casual, trendy
    output: "POV: you discover these 5 hacks 🤯 #productivity #lifehacks #fyp"
    
  instagram:
    style: engaging, story-driven
    output: |
      These 5 hacks literally changed how I work 💡
      
      Save this for later ⬇️
      
      #productivity #lifehacks #worksmarter #motivation #tips
    
  youtube:
    title: "5 Productivity Hacks That Will Change Your Life"
    description: |
      Discover the top productivity hacks used by successful professionals.
      
      In this video:
      00:00 Introduction
      00:15 Hack #1
      ...
      
      Subscribe for more productivity tips!
      
  linkedin:
    style: professional, insightful
    output: |
      After years of optimizing my workflow, these 5 strategies consistently deliver results:
      
      1. [Hack with professional context]
      2. [Hack with business application]
      ...
      
      Which productivity strategy has made the biggest impact for you?
      
  twitter:
    style: concise, punchy
    output: "5 productivity hacks that actually work (thread 🧵)"

Hashtag Strategy by Platform

hashtags:
  tiktok:
    count: 3-5
    mix: [trending, niche, branded]
    placement: end_of_caption
    examples: ["#fyp", "#viral", "#productivity"]
    
  instagram:
    count: 5-15
    mix: [high_volume, medium, niche]
    placement: end_or_comment
    examples: ["#productivity", "#worklife", "#tips"]
    
  youtube:
    count: 3-5 in title area
    placement: description
    style: keyword-focused
    
  linkedin:
    count: 3-5
    placement: end_of_post
    style: professional
    examples: ["#leadership", "#productivity", "#careeradvice"]
    
  twitter:
    count: 1-2
    placement: inline_or_end
    examples: ["#productivity"]

---

Scheduling Strategy

Content Calendar Template

weekly_schedule:
  monday:
    - platform: linkedin
      time: 8:00 AM
      content_type: thought_leadership
      
    - platform: tiktok
      time: 7:00 PM
      content_type: educational
      
  tuesday:
    - platform: instagram
      time: 12:00 PM
      content_type: reel
      
    - platform: twitter
      time: 9:00 AM
      content_type: thread
      
  wednesday:
    - platform: youtube
      time: 3:00 PM
      content_type: short
      
    - platform: linkedin
      time: 10:00 AM
      content_type: article
      
  thursday:
    - platform: tiktok
      time: 12:00 PM
      content_type: trend
      
    - platform: instagram
      time: 7:00 PM
      content_type: carousel
      
  friday:
    - platform: all
      time: varies
      content_type: engagement_post

Batch Publishing

batch_workflow:
  name: "Weekly Content Batch"
  
  input:
    folder: "/Content/Week-{week_number}"
    videos: 7
    
  process:
    1. sort_by_type:
        educational: [mon, wed, fri]
        entertainment: [tue, thu]
        promotional: [sat]
        community: [sun]
        
    2. assign_platforms:
        each_video:
          primary: auto_detect_best_fit
          secondary: [remaining_platforms]
          
    3. generate_all_captions:
        batch_size: 7
        parallel: true
        
    4. schedule:
        distribut