Claude Seo Kit
FreeNot checkedAn MCP server for SEO auditing that performs technical SEO, content quality, Schema.org, sitemap, hreflang, and GEO checks, returning scores and prioritized fix
About
An MCP server for SEO auditing that performs technical SEO, content quality, Schema.org, sitemap, hreflang, and GEO checks, returning scores and prioritized fixes.
README
Claude SEO Skills — production Claude Agent Skills for SEO, powered by a standalone Python engine (no API keys, no paywalls, one dependency).
Install as a Claude Code plugin and audit any URL for technical SEO, content quality & E-E-A-T, Schema.org structured data, sitemaps, hreflang, and GEO (AI-search readiness) — with a 0-100 score, A-F grade, and prioritized fixes.
Credits: This is an original implementation — no code was copied — inspired by two pioneering open-source projects:
- AgriciDaniel/claude-seo (12.9K⭐, MIT) — the Claude Code SEO plugin that popularized SEO-as-an-agent-skill.
- seranking/seo-skills (108⭐, MIT) — production Claude Agent Skills for the SE Ranking MCP server.
Unlike both, claude-seo-kit needs no API account: every skill is backed by a dependency-light Python engine that fetches and analyzes pages directly. It also works as a standalone CLI and an MCP server.
Why claude-seo-kit?
Most SEO agent tools either require a paid API (SE Ranking, DataForSEO, Ahrefs), are locked to one CLI ecosystem, or ship no real engine at all. claude-seo-kit fixes all three:
| Feature | claude-seo-kit | AgriciDaniel/claude-seo | seranking/seo-skills |
|---|---|---|---|
| Claude Code plugin / skills | ✅ | ✅ | ✅ |
| Works without any API account | ✅ | ❌ (needs Google/Firecrawl) | ❌ (needs SE Ranking) |
| Real Python engine behind the skills | ✅ | partial (scripts) | ❌ (skills only) |
| Standalone CLI | ✅ | ❌ | ❌ |
| MCP server | ✅ | ❌ | ✅ (remote, paid) |
| JSON reports for pipelines | ✅ | ❌ | ❌ |
| GEO / AI-search readiness | ✅ | ✅ | ✅ |
| Sitemap / hreflang checks | ✅ | ✅ | ✅ |
One dependency (httpx) |
✅ | many | many |
Install
1. Claude Code plugin (recommended)
/plugin marketplace add FreeAutomation-Tech/claude-seo-kit
/plugin install claude-seo-kit@FreeAutomation-Tech
Skills load on your next session. Trigger by name — /seo-audit <url> — or just describe what you want ("audit example.com") and Claude picks the right skill.
2. Manual install (copy skills into Claude Code)
git clone https://github.com/FreeAutomation-Tech/claude-seo-kit.git
cd claude-seo-kit
bash install.sh # copies skills/ to ~/.claude/skills/
pip install -r requirements.txt
3. As a Python package
pip install -e .
claude-seo-kit https://example.com --format json
Skills
| Skill | What it produces | Trigger |
|---|---|---|
| seo-audit | Full audit: 0-100 score, A-F grade, prioritized fixes across technical + content + schema | "audit my site", "check my seo" |
| seo-technical | On-page HTML signals + robots.txt/sitemap health | "technical seo", "crawl issues", "indexation" |
| seo-content | Content quality, heading hierarchy, readability, E-E-A-T | "improve my content", "e-e-a-t" |
| seo-schema | JSON-LD detect, validate, generate | "schema", "structured data", "rich results" |
| seo-sitemap | robots.txt + XML sitemap health | "check my sitemap", "robots.txt" |
| seo-hreflang | International SEO tag validation + x-default | "hreflang", "multi-language site" |
| seo-geo | AI-search readiness — LLM citability score | "why isn't my content cited by chatgpt" |
Each skill is a single SKILL.md with YAML frontmatter (Anthropic's
progressive disclosure
pattern) that tells Claude when to use it and exactly how to run the engine.
The engine
A dependency-light Python package (seo_kit) with everything the skills call:
Technical SEO (seo_kit.technical)
- Title, meta description, canonical, H1, robots, viewport, alt text, links, thin content, lang, favicon
- robots.txt + XML sitemap health (
seo_kit.crawler.sitemap) - hreflang / international tag validation (
seo_kit.technical.hreflang)
Content & E-E-A-T (seo_kit.content)
- Word count, heading hierarchy, Flesch readability, keyword density, E-E-A-T signals
- GEO / AI-search citability (
seo_kit.content.geo)
Structured data (seo_kit.schema)
- JSON-LD extraction, type coverage (Organization, WebSite, Article, Product, FAQ...), required-field completeness
Interfaces
- CLI —
python -m seo_kit.cli <url> --format json|markdown - Python API —
from seo_kit.cli import audit_url - MCP server —
python -m seo_kit.mcp.serverexposesseo_audit,seo_audit_full,seo_technical_check,seo_content_check,seo_sitemap_check,seo_hreflang_check,seo_geo_check - Skills — the Claude Code skills above
Quick start
pip install -r requirements.txt
# Full audit (markdown report)
python -m seo_kit.cli https://example.com --format markdown --output report.md
# Full audit (JSON for pipelines / agents)
python -m seo_kit.cli https://example.com --format json
# Standalone checks
python -m seo_kit.crawler.sitemap https://example.com
python -m seo_kit.technical.hreflang https://example.com
python -m seo_kit.content.geo https://example.com
# MCP server
pip install mcp && python -m seo_kit.mcp.server
Python API
from seo_kit.cli import audit_url
from seo_kit.reports.markdown import render_markdown
result = audit_url("https://example.com")
print(f"Score: {result.overall_score}/100 — Grade {result.grade}")
print(render_markdown(result, "https://example.com"))
Example report
# SEO Audit Report — https://example.com
**Overall Score: 72/100 — Grade 🟡 C**
| Category | Score |
|----------|-------|
| Technical | 68/100 |
| Content | 75/100 |
| Schema | 80/100 |
Every report ends with a prioritized recommendations list ordered error → warning → info, plus per-category details.
Roadmap
- Site-wide crawling (multi-page audit with weighted scoring)
- Core Web Vitals via Lighthouse API
- Optional data providers (SE Ranking / DataForSEO adapters)
- Schema.org generator (draft valid JSON-LD from the CLI)
- Image SEO audit (
srcset, WebP/AVIF, lazy-loading)
Credits & Inspiration
This project is an original implementation — no code was copied — but the concept is heavily inspired by:
- AgriciDaniel/claude-seo (MIT) — the Claude Code SEO plugin with 25 sub-skills, 18 sub-agents, and 410+ tests. Star it: ⭐ github.com/AgriciDaniel/claude-seo
- seranking/seo-skills (MIT) — production Claude Agent Skills for the SE Ranking MCP server. Star it: ⭐ github.com/seranking/seo-skills
Ecosystem
Part of the FreeAutomation-Tech AI tooling family:
| Repo | What it does |
|---|---|
| claude-marketing-kit | Claude Marketing Skills + Python engine |
| claude-seo-kit | Claude SEO Skills + Python engine |
| agent-harness | Production agent runtime |
| llm-economizer | Token cost optimization proxy |
| skill-optimizer | Compress & benchmark agent skills |
| fastapi-ai-kit | FastAPI agent backend |
| agent-memory-kit | Memory patterns for agents |
| agent-security-kit | Agent threat models & defenses |
| awesome-mcp-servers | Curated MCP server list |
License
If you find this useful, please consider giving it a star ⭐ — it helps others discover free, open-source AI tooling and keeps us building more.
Made with ❤️ by FreeAutomation-Tech
Install Claude Seo Kit in Claude Desktop, Claude Code & Cursor
unyly install claude-seo-kitInstalls into Claude Desktop, Claude Code, Cursor & VS Code — handles npx, uvx and build-from-source repos for you.
First time? Get the CLI: curl -fsSL https://unyly.org/install | sh
Or configure manually
Run in your terminal:
claude mcp add claude-seo-kit -- uvx --from git+https://github.com/FreeAutomation-Tech/claude-seo-kit claude-seo-kitStep-by-step: how to install Claude Seo Kit
FAQ
Is Claude Seo Kit MCP free?
Yes, Claude Seo Kit MCP is free — one-click install via Unyly at no cost.
Does Claude Seo Kit need an API key?
No, Claude Seo Kit runs without API keys or environment variables.
Is Claude Seo Kit hosted or self-hosted?
A hosted option is available: Unyly runs the server in the cloud, no local setup required.
How do I install Claude Seo Kit in Claude Desktop, Claude Code or Cursor?
Open Claude Seo Kit on unyly.org, pick your client tab (Claude Desktop, Claude Code, Cursor) and press Install — the config is generated automatically, no JSON editing.
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