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Site Analyst

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An MCP server that provides Google Analytics and Search Console data as tools for AI assistants, enabling natural language queries for web analytics, SEO perfor

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About

An MCP server that provides Google Analytics and Search Console data as tools for AI assistants, enabling natural language queries for web analytics, SEO performance, and site insights.

README

An MCP (Model Context Protocol) server that provides Google Analytics (GA4) and Google Search Console data as tools for AI assistants.

Features

  • 13 tools across two Google services
    • Google Analytics (GA4): Custom reports, realtime data, metadata discovery, top pages, traffic sources, demographics
    • Google Search Console: Search analytics, sitemaps, URL inspection, site listing, top queries, top pages
  • Dual transport: stdio (local) and stateless HTTP (remote)
  • Flexible auth: Service account key file, inline JSON credentials, Application Default Credentials, or CLI argument
  • Configurable GA4 Property ID: Set once at server level or per-tool call
  • Optional Bearer token auth for HTTP mode

Prerequisites

  1. Google Cloud Project with these APIs enabled:

  2. Service Account with a downloaded JSON key file:

  3. Grant access to the service account:

    • GA4: Admin > Property Access Management > Add the service account email as Viewer
    • Search Console: Settings > Users and permissions > Add the service account email

Installation

npm install
npm run build

Usage

stdio mode (Claude Desktop, Gemini CLI, etc.)

# Using CLI argument
node build/index.js --key-file /path/to/key.json

# Using environment variable
GOOGLE_APPLICATION_CREDENTIALS=/path/to/key.json node build/index.js

# With a default GA4 Property ID
node build/index.js --key-file /path/to/key.json --property-id 123456789

HTTP mode

# Default port 3000
node build/index.js --http --key-file /path/to/key.json

# Custom port
node build/index.js --http --port 8080 --key-file /path/to/key.json

# With Bearer token authentication
MCP_AUTH_TOKEN=my-secret-token node build/index.js --http --key-file /path/to/key.json

The HTTP endpoint is available at POST http://localhost:3000/mcp (Streamable HTTP, stateless). A health check endpoint is available at GET http://localhost:3000/health.

Authentication

The server resolves Google credentials in this order:

Priority Method Description
1 --key-file <path> CLI argument pointing to a service account JSON key file
2 GOOGLE_CREDENTIALS_JSON Environment variable containing the full JSON key as a string (useful for containers/CI)
3 GOOGLE_APPLICATION_CREDENTIALS Environment variable pointing to a key file path
4 Application Default Credentials Automatic on Cloud Run, GCE, or when authenticated via gcloud auth application-default login

Claude Desktop Configuration

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "site-analyst": {
      "command": "node",
      "args": [
        "/absolute/path/to/mcp-site-analyst/build/index.js",
        "--key-file",
        "/absolute/path/to/key.json",
        "--property-id",
        "YOUR_GA4_PROPERTY_ID"
      ]
    }
  }
}

Gemini CLI Configuration

Add to your .gemini/settings.json:

{
  "mcpServers": {
    "site-analyst": {
      "command": "node",
      "args": [
        "/absolute/path/to/mcp-site-analyst/build/index.js",
        "--key-file",
        "/absolute/path/to/key.json"
      ]
    }
  }
}

Remote HTTP Configuration

If deployed to a remote server (e.g. Cloud Run), configure your client to use the HTTP endpoint:

{
  "mcpServers": {
    "site-analyst": {
      "httpUrl": "https://your-service-url/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_AUTH_TOKEN"
      }
    }
  }
}

Deploying to Cloud Run

A deployment script is included for Google Cloud Run.

Setup

# Copy the example env file and fill in your values
cp .env.example .env

# Edit .env with your GCP project ID, region, and GA4 property ID

See .env.example for all available configuration options.

Deploy

# Deploy with Cloud Build (no local Docker required)
./deploy.sh --cloud-build

# Deploy with local Docker build
./deploy.sh

# Deploy with Bearer token auth enabled
./deploy.sh --token "my-secret-token"

On Cloud Run the server uses Application Default Credentials automatically via the configured service account — no key file is needed.

Tools Reference

Google Analytics (GA4)

Tool Description
ga4_run_report Run a custom report with flexible dimensions, metrics, date ranges, filters, and sorting
ga4_realtime_report Get real-time active user data (last 30 minutes)
ga4_get_metadata Discover all available dimensions and metrics
ga4_top_pages Shortcut: Top pages by pageviews
ga4_top_traffic_sources Shortcut: Top traffic sources by sessions
ga4_user_demographics Shortcut: User breakdown by country/city/language

Google Search Console

Tool Description
gsc_search_analytics Query search performance (clicks, impressions, CTR, position) with filters
gsc_list_sitemaps List all submitted sitemaps
gsc_get_sitemap Get details for a specific sitemap
gsc_inspect_url Inspect a URL's index status and mobile usability
gsc_list_sites List all sites accessible by the service account
gsc_top_queries Shortcut: Top search queries by clicks
gsc_top_pages Shortcut: Top pages by clicks in search

Development

# Run in dev mode (no build step needed)
npx tsx src/index.ts --key-file /path/to/key.json

# Build
npm run build

# Test with MCP Inspector
npx @modelcontextprotocol/inspector node build/index.js --key-file /path/to/key.json

License

MIT

from github.com/danishm/mcp-site-analyst

Installing Site Analyst

This server has no published package — it is built from source. Open the repository and follow its README.

▸ github.com/danishm/mcp-site-analyst

FAQ

Is Site Analyst MCP free?

Yes, Site Analyst MCP is free — one-click install via Unyly at no cost.

Does Site Analyst need an API key?

No, Site Analyst runs without API keys or environment variables.

Is Site Analyst hosted or self-hosted?

Self-hosted: the server runs locally on your machine via the install command above.

How do I install Site Analyst in Claude Desktop, Claude Code or Cursor?

Open Site Analyst on unyly.org, pick your client tab (Claude Desktop, Claude Code, Cursor) and press Install — the config is generated automatically, no JSON editing.

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